• Home
  • About
    • What’s happening here
    • Greg Sandow
    • Contact
  • AJBlogs
  • ArtsJournal

Sandow

Greg Sandow on the future of classical music

The loyal audience

August 12, 2004 by Greg Sandow

Rob Kapilow finished his presentation with a Q & A, involving both him and some of the musicians. One question was about the future of classical music — the person asking was afraid we might not have any future.

Kapilow and the musicians answered very seriously. One of the musicians said we needed to restore music education in our schools, and the audience applauded. From the warmth of the applause, it’s easy to see that the classical music audience is worried that classical music might disappear, and that restoring music education is a warmly favored remedy.

I hope, then, that I won’t offend anyone when I say that it’s not a remedy at all. For one thing, it’ll take too long. Suppose music education is restored, in all its glory, in schools all over America, starting in September. Suppose these music classes build a new classical music audience. How long will that take? Decades! (Especially if, like many people, you believe that people don’t fully join the classical music audience until they’re in their fifties.) Classical music could be extinct by then.

And how, exactly, are we going to restore music education? Where will school systems find the money for it? How will they transform themselves into institutions that will give classical music a high priority? We can campaign for these things, of course, but then we’re knee-deep in politics, engaged in a massive political task. What if we fail? Then we’re really stuck.

Instead, I think, we ought to work in areas that are under our own control. Classical music institutions should roll up their sleeves, and go out and sell classical music. Not easy, but at least we’re in control. If we fail, it’s because we didn’t do the job right, or because we didn’t work hard enough, or because the job is impossible, not because (like school reform) it’s mired in a thousand other considerations that have nothing to do with us or with music.

Besides, at least to me there’s something uneasy about asking other people to find our audience for us. Or, in this case, to manufacture it. Do we really think — to put this very crassly — that people have to be brainwashed into liking classical music? Yes, sure, I know that’s not the way to put it; the idea, really, is just to give kids a chance to hear the music we love, and trust that some of them will love it, too. But still we’re asking government to use its heavy arm on our behalf. I’m more comfortable (even though, in politics, I’m hardly a rabid free marketeer) with action we take on our own.

Filed Under: main

Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

Follow Us on FacebookFollow Us on TwitterFollow Us on RSS

Archives

@gsandow

Tweets by @gsandow

Resources

How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis  — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in