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Greg Sandow on the future of classical music

Wonders and marvels, the sequel

January 23, 2004 by Greg Sandow

Check out this month’s Vanity Fair — they put Paul Kellogg, the man who runs the New York City Opera, in their hall of fame. And for reasons that have everything to do with art, not glitz.

Which brings me back to my post some months ago about Vanity Fair‘s annual music issue. They’d featured two classical artists, Juan Diego Florez and Anna Netrebko, both heavily pushed by Deutsche Grammophon’s publicists. I wondered what it would take to get the magazine to highlight classical people who aren’t glamorous, and aren’t the flavor of the month.

Well, they just did it. So take note, classical music publicists (perhaps working for the Chicago Symphony, or the Cleveland Orchestra, or…choose your own favorite). Vanity Fair apparently is open to you. How do you get your people on its pages?

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Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

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How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis  — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

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