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Greg Sandow on the future of classical music

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Archives for January 2004

Measuring the crisis

January 12, 2004 by Greg Sandow

(In which, as promised, I start from the top, measuring the subject of my blog…) Lots of us say that classical music is in crisis. But what exactly do we mean? Well, we might start with what I might call the commercial problem, or, more simply, the objective, measurable side of what's either a crisis now, or soon might be one: Many people worry that classical music will simply disappear. There won't be any audience to sustain it. The current audience, average age at least 50, will grow old, fade away, and never be replaced. Orchestras will … [Read more...]

Dangerous territory

January 12, 2004 by Greg Sandow

  Not long ago I was having dinner with some reasonably substantial people in the orchestra world. And as often happens when people inside the business get to know me, the conversation turned to critics. Why, I’m regularly asked, do critics…and here we can fill in the blank with whatever odd behavior some critic recently exhibited. (Though the question people really want to ask is a lot simpler, and eventually they get around to it: Why don’t critics know how the music business works?)   This time, though, my dinner partners wanted … [Read more...]

Not so commercial

January 11, 2004 by Greg Sandow

This weekend a press release came in the mail, announcing what it called the "first commercial recording" of Carlisle Floyd's opera Of Mice and Men, recorded by the Houston Grand Opera on the Albany label. But this isn't a commercial recording, or at least it's not what most people commonly mean by commercial. Nobody invested huge sums of money in it, hoping to make a profit. Instead, this recording -- like many classical records today -- was subsidized. The fine print at the end of the press release says: This recording is made possible … [Read more...]

Dead weight

January 8, 2004 by Greg Sandow

Another reader, Jason Stewart, contributes some provocative thoughts (along with a compliment to me, for which I'm grateful): Saving The key to saving classical music is to let go of all the dead weight in that genre. There are so many hour-long classical "masterpieces" out there that don't have any more to say than a three minute pop song. People are bombarded by these musical barbiturates on the classical station, and the truly great works are being passed over because of the "guilt by association" factor. If we make it so that the virgin … [Read more...]

Breaking news

January 6, 2004 by Greg Sandow

From reader Lang Thompson I've just heard some striking news -- that Columbia House (one of the two big record clubs) has stopped selling classical music. Here's what Lang wrote me: A little over a month ago I went to place an order for some items that included classical and those weren't there. In fact the whole classical section was no longer listed. I emailed Columbia House and after a few days they replied that since they can't provide the "level of customer service" that they would like then they've discontinued all the … [Read more...]

Renée footnote

January 5, 2004 by Greg Sandow

Happy new year, everyone. Next week I'll start my systematic look at classical music's problems, with the first post coming a week from today, Monday, January 12. This week I'll gather up some odds and ends, things I've been thinking about for a while, but haven't posted. I'll start with a Renée Fleming footnote. Just before Christmas I said she should have given the profits from her holiday promotion to charity (see my last post). But here's some clarification. Of course she doesn't have to do it. That's her choice. But wouldn't it have been … [Read more...]

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Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

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How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis  — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

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