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Greg Sandow on the future of classical music

Lost in space

December 23, 2003 by Greg Sandow

For the last week or so, I haven’t been able to blog. A work crunch hit — this is the time of year when I write marketing blurbs for major orchestras, trying to describe next season’s concerts in ways that both respect their artistic intentions and will attract an audience. You’d think this wouldn’t be a new idea, or that there shouldn’t be any contradiction between the two goals. But in fact orchestras are only starting to learn how to talk to their audience, and (sad but true) the way the artistic staffs of orchestras talk to musicians and to each other might not mean much to the good people who buy tickets.

So I’ve been lost in that for a week — and haven’t even lifted my head from the sand long enough to wish the warmest, happiest holidays to all of my readers! My apologies for that. I’ll be gone for a week, starting Christmas Eve, happily traveling with my wife to visit her parents. I’ve posted a couple of music-related thoughts below, but otherwise I’ll resume the blog early in January, with a different approach, at least for a while. I’d like to focus on some of the main problems classical music seems to have, taking them one at a time, starting with the most basic one — what kind of trouble do we think classical music is in? (Thanks to Andrew Taylor for suggesting I tackle that one, quite a while ago.)

Until then, best wishes to everyone. May your days, nights, and new year be wonderfully bright.

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Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

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How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis  — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

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