Think you (or your organization) don't understand the people you are trying to reach? If you are talking about people other than your current attendees/donors and their peers, you are 100% correct; and they understand you even less. (And if you don't think you don't understand you are probably deluding yourself.) There is, between the general public and those of us on the "inside" of the nonprofit arts industry, a gap in perception that I … [Read more...]
Community Engagement Resources
It has been seven years since I retired from three decades in academia. Yet each year, come fall, I am still aware of back-to-class vibrations in the air and my inner professor seeks to remind me he is there. This year, at the same time, I am reflecting on the materials we have put together to support community engagement work. This thinking was generated by an email I got about one of my books. It said, in part, "I have to be honest, I … [Read more...]
Benefits (Yet Again)
It has been two years since I posted my effort at categorizing the benefits of the arts. In both of my international trips this year the subject came up and people wanted to deal with it at length. The subject is an urgent one both because of the social and political pressures to justify funding (the fallback arguments are "instrumental" ones, "How can the arts improve non-arts outcomes?") and our need to be able to articulate the inherent value … [Read more...]
The Long Road
Several months ago Joe Patti of Butts In Seats blogging fame posted a reflection on advice from Seth Godin about why businesses might not be connecting with customers. While I've not met Mr. Patti, it seems that we not infrequently seem to be channeling each other on topics related to community engagement. He pulled out, from Mr. Godin's article, a list of problems that sounded way too familiar to me in my work attempting to get arts … [Read more...]
Grass Is Greener?
In my recent travels to Australia and Chile I saw two places where government funding for the arts is far more generous than is true in the U.S. (Yes, we know that is not a very high bar to leap.) In one, Australia, funding is by our standards significant. In the other, funding is nearly total, so much so that even basic concepts like audience development and audience engagement are foreign. My hosts in Santiago told me that patron loyalty is not … [Read more...]
Gaia, Healthcare, and the Arts
The arts will always exist. Wherever there are human beings the arts will be there. It is far less clear that today’s arts organizations will survive through the next several generations.(You know you are old when you begin to use self-quotes as epigrams.) This post responds to three things I've read recently that have me stewing (again) about the future of big- (and medium-) box nonprofit arts organizations, the ones that bear the DNA of the … [Read more...]
Presenter Engagement
When thinking about arts organizations and community engagement, it is easy to get stuck on producer organizations–symphonies, theatres, dance companies, and (most of the time) museums. But there is another major constituency under the heading "arts organizations"–presenters, usually performing arts venues. (When museums host traveling exhibitions they are, similarly, presenters.) I have spoken with staff members of presenting organizations … [Read more...]
On the Horizon
Earlier this month I highlighted three factors fueling a growing international interest in community engagement and the arts: economics (the “cost disease”); demographics (the declining percentage of people with European cultural backgrounds); and funders' demands for much broader community impact than is typical with Eurocentric arts organizations. It seems like a little expansion on these existential threats to the status quo might be in … [Read more...]
Global Engagement
I began pondering issues related to community engagement almost 30 years ago. I began writing material that led to my first book on the subject about 10 years ago. And I started this blog about 7 and a half years ago. In all that time I assumed that my messages were pretty specific to the cultural and social history of the United States and to its arts institutions. To my considerable surprise, in the last six years I have been asked to be a … [Read more...]
Existential Threats
I have written about this basic topic on numerous occasions but I keep getting asked related questions in new ways. Toward the end of last year someone asked what was the most important reason for arts organizations to embrace community engagement: economic viability or cultural justice. Before I try to address the question, let me summarize the basic points. The first is that due to rapidly increasing costs, demographic shifts in the … [Read more...]