By revenue, the nonprofit arts sector is small — about $73 billion in organizational spending compared to $1.17 trillion in total US arts and cultural production. Disney’s annual revenue alone is larger than every US nonprofit cultural institution in the country combined. But the map of audience shows something entirely different.
Just How Big is the Culture Economy?
Most arts policy debates happen at one scale. Most cultural activity happens at another. It turns out the gap between those two scales — between the world that the arts, funding fights, and nonprofit board meetings live in, and the world where most people actually encounter culture — is so large that it’s worth pausing to measure.
AI that turns Museums into Conversations: The Digital Twin
Museums still operate as if interpretation is a one-way stream, produced by experts and consumed by the public. Instead, imagine an exhibition that doesn’t just speak, but listens and responds.
How Should we Measure Art?
Pre-internet, the lines were pretty clear about the binary relationship between artist and audience. Artists created and audience consumed. In today’s digital world, the landscape is fluid—we create and express our identities by what we choose to share online. Sharing, or curating what we encounter both online and in the real world, is perceived as a creative act. In the online world, art doesn’t become activated until people decide to “do” something measurable with it.
How Subsidy for Big Tech Wrecked the Arts (and Journalism)
Companies like Netflix, Amazon, Facebook, Spotify, Apple and Google have subsidized what they offer (super-cheap or free content, faster service and better accessibility) to capture audience and attention in ways that have played havoc with culture producers and artists everywhere, whether or not they create on any of these platforms.
The UnderTow: What the new Edinburgh Fringe Tells us about a Post-COVID World
How has COVID changed what people want when they decide to put down their screens and go out? We’ll explore what Edinburgh thinks it is.
Artists Erased From The Web And Our Growing Problem With Facts
Are we comfortable letting shareholder-driven companies – any private company – have absolute control over infrastructure that is increasingly essential for the functioning of civil society? Deciding who is visible and who is not? What is acceptable to say and what is not? Who has access and who doesn’t?
TV Dying, Video Streaming Surging – So This Is How People Are Getting Their News (Uh-Oh)
A flood of stories this week show how TV is dying and video is on the rise. You think changing audience behavior is tough on arts organizations? Try it when you’re a multi-billion-dollar conglomerate like NBCUniversal Comcast or Verizon. Olympics TV ratings were down 18% from 2012. NBC had paid $1.23 billion for rights to […]
What Happens When Critical Opinion Separates From The Audience?
Three stories this week get to the heart of the question. First, the BBC polled critics worldwide and asked them what were the best 100 movies made so far in the 21st Century. Look at the list and you see something striking – the top 10 films collectively took in $213 million, or, as Barry […]
Attention Deficit Disorder: Our Walled-Garden Problem
As the digital world pummels us with more information and choice, many of us react by walling off the things we simply won’t pay attention to. It’s a survival strategy. We increasingly define ourselves by the things we choose to pay attention to, and bestowing attention is a form of currency we are reluctant to […]
Get Your Damn Ads Out Of My Social Media! (They Don’t Work Anyway)
Anyone you know like ads? No. They’re the cackling crows getting between you and what you’re after. They’re uninvited, unwelcome, and we do whatever we can to swat them away. So why is my social media packed with ads for the arts? What’s the point? Every arts organization does social media. But much of it […]
The Virtual Arts – Have It Your Way?
C-NET came away from this month’s Consumer Electronics Show in Las Vegas pronouncing that virtual reality is going to displace traditional porn. No surprise that the porn industry leads in technology. Because of all the money in the early days of the internet, porn invested heavily in technology and pioneered pop-ups, redirects, payment collection and […]
Playing For The Screens – Is Our Obsession With Video Changing The Live Arts Experience?
One weekend last November, the biggest box-office at movie theatres throughout the UK wasn’t for the latest Hollywood blockbuster (the latest “Hunger Games” movie opened that Friday). It was for a live broadcast of Kenneth Branagh’s production of “The Winter’s Tale” which was streamed live to 520 theatres in the UK and 100 more internationally […]
Is Earning Making Money The New Audience-Building Strategy?
Maybe it’s obvious, but in the for-profit world, making money is the point; profit defines success. In the non-profit world, the relationship between profit and success is more complicated. “Profit” (or balancing the books) is regarded as a hill to be climbed over rather than the objective. In the hyper-connected world of social media, profit […]
The Innovation Imperative (But Will It Get Us An Audience?)
Recently, an orchestra manager told me that his orchestra was going to be “the most innovative orchestra in the world.” I asked what he was doing that was so innovative, and he rattled off a list of initiatives – performing out in the community in unusual spaces, partnering with other artists and arts organizations on […]