It can be done (2)

boac marathon

Continuing, about groups that successfully attracted a new, young audience… In my first post on this, I told two success stories. About the Orchestra of the Age of Enlightenment, in London, which rebranded itself in the style of current culture, and now reliably attracts young audiences of up to 1000 people. And about Wordless Music, in its early years in New York, which combined classical music with indie rock, or in one case with a big indie rock name, Jonny Greenwood, the guitarist in Radiohead. And reliably drew large young audiences, … [Read more...]

With just three days to go…

gabe p blog

This is an important Kickstarter project, which needs to be funding. Luckily, they're close to their goal. But every little bit helps! It's a British project, and I haven't looked into  whether it can accept funding in dollars, but even if not, it's something important to know about it. What is it? I'm going to give you the complete email I received from Gabriel Prokofiev, the British composer, producer of electronic dance music, and creator of both the Nonclassical record label and the London club nights bearing the same name. He's an … [Read more...]

It can be done

OAE blog

Continuing now with my suggestion — or is it a crusade? — that we in classical music start moving heaven and earth to find an excited, new, younger audience…to prioritize that…and to give education, outreach, and advocacy a lower priority… I suggested last week that we don't do this because it seems impossible, and because if it could be done, we'd have to dumb classical music down. Or otherwise make changes that many of us wouldn't welcome. So it's important now to say that it has been done, that we have proof of concept, that there are … [Read more...]

Why we don’t do it

older audience blog

Continuing from two posts ago, when I said it was more important — by far — to develop a new, excited young audience than to focus on education and outreach… It's time now to say why I think most people in our field don't seem to think this way. First, and most simply, I think that most of us can't imagine that new young audience ever existing. In part that's because we're so used to the old audience, made up of people my age (I'm 71). And in part it's because we can plainly see that younger people don't go, and mostly don't want to go, to … [Read more...]

Even if…

secretive blog

I have to thank my friend Eric Edberg for some pushback in the comme#nts. Pushback to my last post, in which I quoted Deborah Rutter — the new head of the Kennedy Center, who used to run the Chicago Symphony — about how she felt orchestras could improve their standing in their community, and objected that her suggestions really only touched on minor points. The key to classical music's future, I said, isn't outreach, education, or advocacy. Instead we need an explosive new audience. Then everything turns around. And I said my next post would … [Read more...]

What we should do

excited audience 3 blog

Here’s something I feel passionate about. When I think about the future of classical music — about how it can, should, and will be restored to the place of honor it used to have in our culture — there’s only one measure of success that, in the end, seems to matter. And that’s full houses. If big and small orchestras, opera companies of all sizes, chamber music groups, soloists, early music groups, choruses, everyone who performs classical music were overrun with people buying tickets, and if these people were a new, younger audience…well, … [Read more...]

Speaking of Music

ear blog

That's the title of the course I'm teaching at Juilliard this semester — a graduate course in how to speak and write about music. It began life years ago as a course on music criticism, but that seems to be a subject that engages students less and less. Speaking and writing about music, on the other hand — that the students think is greatly important. We had the first class in the course on Wednesday, and all but one of the students there said they were interested in the course because they'll have to reach out to people, and get them … [Read more...]

Things I’m thinking about…

rafa me england better

Hope you all had a restful, productive summer! I got back from vacation just over a week ago. Many trips, to see family, then a retreat for two weeks in a very remote and peaceful spot in England. A lot of traveling not just for us, but of course for Rafa, who’s about to turn three, but he’s a trooper. Pulls his little wheelie suitcase after him in airports, like a seasoned flyer. Plus, once in England, he walked three miles into town with us. And walked back. Well, got carried in a backpack, sometimes sleeping, for part of it. But he did … [Read more...]

The Peter Gelb furor (3)

rising costs blog

I first thought I'd write this post on Peter Gelb's two big failures. Or actually three: -- a prickly personality -- failure to look at things other than productions to make the Met lively -- and then, of course, the failure to make even the productions exciting Which last, as I now see it, maybe shouldn't have been a surprise, because in his previous position as head of Sony Classical, the big record label, his artistic initiatives weren't successful.  But I'll save all this, because as I sat down to write, I thought it would be good … [Read more...]

The Peter Gelb furor (2)

ticking clock blog

Deadline approaching, as most of us know — July 31. Armageddon day. If Peter Gelb and the unions can’t come to an agreement, Peter says he’ll lock them out. How much of next season could that kill? Since rehearsals have already started. My first thought is that they’re acting like kids at a playground. Not that they’re the only big-time players doing this in our world. Politics. Cable companies/networks. So my second thought is that Peter and the unions should just cut it out. Like when CBS and TimeWarner Cable were feuding. For quite a … [Read more...]

Managing expectations

expectations blog

I very much enjoyed being on the Diane Rehm show this week, with Alex Ross, Orli Shaham, and Fred Bronstein. And I'm grateful for all of you who said you'd listen, or who commented on the show on Facebook and Twitter. Certainly I understand anyone who wished the discussion had gone deeper, or that the cast of characters had been different. If I were putting my own show together about the future of classical music, I might well do it differently. And I'm sure Alex, Fred, and Orli would, too. But that doesn't concern me. It's Diane's show. She … [Read more...]

Me on the Diane Rehm show

rehm blog

This is happening tomorrow, Tuesday, 7/22. The Diane Rehm Show is a top NPR offering, broadcast from Washington, DC. I'll be in the studio, talking about the future of classical music with quite a distinguished group of colleagues — Alex Ross, the pianist Orli Shaham, and Fred Bronstein, who as CEO of the St. Louis Symphony helped pull the orchestra out of some difficulty, and now runs one of the leading US conservatories, the Peabody Institute in Baltimore. I think that guarantees four good points of view, coming from four kinds of … [Read more...]

The Peter Gelb furor

thinking blog

So much fuss about Peter Gelb, so many accusations flying! And not just from the unions he's locked in battle with. I'm late to this discussion, but what got my attention was Norman Lebrecht saying that Peter was not only wrong, but was lying — outright lying — when he says that attendance at opera performances (and at classical music events generally) is falling, both in the US and in Europe Lebrecht: This is untrue, and Peter knows it is untrue. The Lyric has just reported record results. So have Vienna, Amsterdam, Dresden and more. … [Read more...]

Sitting in a tree


I use an app called TalkTo. Which, when I need it, is one of the most valuable apps I have on my iPhone. With it, I can text stores, to ask questions. Does the supermarket nearest me have a garlic press in stock right now? An answer comes within five minutes. Invaluable! Once, out at our country place, I needed to buy a MacBook Air in a hurry. Ten minutes with TalkTo told me that I needed to drive an hour to an Apple Store, because neither of the Best Buys in the area, which were closer, could configure the computer as I wanted it. Why am … [Read more...]

Come down from the mountain

mountain blog

Last week I went to a party, where I met a lot of people who are (1) precisely not the classical music audience, but (2) precisely the people we need to have in it: Smart, educated, intellectually curious people in (I'd guess) their 30s. The creative class, if you like, of Washington, DC, in 2014. I talked the most with a couple who were very savvy, and very involved musically, involved enough to go (even though they have a two-year old) to New York for a music festival. Of course the music they went to hear wasn't classical. But later in … [Read more...]