Turns out that the empty branding of Alan Gilbert — as a New Yorker, when nothing much about him or the New York Philharmonic says “New York” — wasn’t the Philharmonic’s doing. It comes from their chief corporate sponsor, Credit Suisse.
I’m reminded of what can happen when, let’s say, a pop or classical star has her own publicist, but also works with record labels or performing institutions that have publicists of their own. The publicists don’t always agree on what should be done.
(And don’t get me started on the conductor whose parents used to call orchestras where he guest-conducted, complaining that the publicists weren’t doing enough for their son.)
(Wouldn’t a classical music gossip column be fun?)