More testimony to the power of what we’ve been talking about here: Lara Downes, a pianist, posted a comment, sharing her experience raising money on Kickstarter to fund what seems like a terrific CD. Again, it’s a story of communication and community, with warm benefits for everyone involved.
Thanks, Lara! Here’s what she wrote:
The experience of running a Kickstarter campaign last winter to raise funds for my new recording “13 WAYS of Looking at the Goldberg” taught me so much about channeling the creativity that goes into developing a new project in new directions: communication about what the project was, what it meant both to me as an artist and to the audience I was hoping to reach, what its potential was… I found myself deepening my inner narrative about the project’s relevance even as I was working on communicating that relevance to my supporters. And I also realized the tremendous power of a communal effort. I think that the process of talking to my supporters almost daily, sharing audio, video, journal and tour updates with them, made us all feel that the fundraising process was truly a group effort. Now that the album is out, I feel a real pride of ownership coming from everyone who helped bring it to life. And I’ve made new friends along the way.
Here’s the whole history of my Kickstarter updates. Some were totally silly; some were emotional; every one came with the excitement of seeing my project become closer to fruition:
Lara’s CD is called 13 WAYS of LOOKING AT THE GOLDBERG: Bach Reimagined. Thirteen composers write pieces using the Goldberg Variations chord progression. And they’re framed on the CD by Lara playing the Goldberg aria. I listened to some sample tracks, and liked them a lot.
People in pop music have financed their albums by raising money from fans. Jill Sobule financed her delightful album California Years that way. And its final track, “The Donor Song,” is a tribute to her donors. The lyrics? Nothing but a list of the donors’ names. Truly charming, when you hear it.
Links to other blog readers, telling how they’ve nurtured their audience: