Book relaunch

September 9, 2011 by Greg Sandow

The relaunch of my book is coming this evening…

How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! -- about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

Toni Laudermilk Mosley on Changemaker conference
Mr. Sandow I read with keen interest your piece on the lack of diversity in orchestral music. You are correct...
Posted Sep 18, 2016
Rain Worthington, composer on Changemaker conference
Sounds like a fantastic & exciting several days. Looking forward to postings of some video from the conference? or transcripts...
Posted Sep 08, 2016
MWnyc on Explosion of harps
Who’s going to stage the first period-instrument Ring? Not an opera house during its regular season. (It would mean paying...
Posted Aug 31, 2016
Paul Helfrich on How to write a press release
Huge respect for the Lovecraft references!
Posted Aug 11, 2016
William on How to write a press release
A few weeks later and I'm still thinking about this topic! A question just occurred to me... Who should be sending...
Posted Aug 09, 2016

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