Book relaunch

September 9, 2011 by Greg Sandow

The relaunch of my book is coming this evening…

How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! -- about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

Greg Sandow on “Everybody dance now!”
Ah, ariel…such a conspiracy theorist you are. All I do is say what I think. No hidden motives. Ms. Goldberg...
Posted Jun 02, 2017
ariel on “Everybody dance now!”
Mr. Goldberg like many writers on the arts mixes apples with oranges to arrive at a seemingly intelligent answer...
Posted May 28, 2017
Cary Goldberg on “Everybody dance now!”
Greg, I could not agree more. I represent artists in both the classical and jazz arenas but I come from...
Posted May 25, 2017
Joseph Zitt on “Everybody dance now!”
One thing I'm wondering: a good clip of "O Fortuna" might rev up audiences much like a clip of “Gonna...
Posted May 20, 2017
Liza Figueroa Kravinsky on The SHIFT festival — failure or success?
Why the disdain for the Brown insights? Please be specific.
Posted May 10, 2017

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