As maybe the start of a larger effort to publish my writing on the web, I’ve made a ;; of my posts about awakening the audience. It’s rewritten to be a single essay, and you easily can send it to your friends and colleagues. If you’d like it, please email me with “audience series” in the subject line, and I’ll send the PDF to you by return email.
Also available:
- My Australia talk, which — when I posted it here — I said was the best summary I’ve ever made of my current ideas about where classical music is going, and what we need to do.
- An essay on the challenge of popular culture, which began as a talk I gave a year ago at an international music conference in Tunisia. I then expanded it into a full-fledged essay, complete with footnotes — which means that you’ll find documentation of many things I’ve often said in this blog. Plus a link to a recording of my talk.
For the Australia talk, email with “Australia” in the subject line. For Tunis, email “Tunis.” For all three, email “all.”
Blog posts about my Australia visit:
Delightful provocation from an Australian friend
About the Tunis conference:
Recent Comments
Greg Sandow on Marketing the Met — a real strategy
So glad you like this, Katherine. And good to see you here again. The key to getting people interested, in...Katherine Giaquinto on Marketing the Met — a real strategy
Greg, this is SUCH a helpful post! I've been thinking lately about how to promote local opera to my movie-going generation,...Greg Sandow on Peter Gelb and the missing strategy
Neil, there haven't been socialites in the audience, not for years. They came only in past generations, in the 1940s. And...RedBear on Peter Gelb and the missing strategy
Who is responsible? The Board of Directors. Period. They hired a marketing exec. All the other major opera houses in...Neil McGowan on Peter Gelb and the missing strategy
>> Less glamorous. Less buzzy. << Y'mean they're about the music, instead of the socialites in the audience? I like this...