Giving thanks

Warm and happy Thanksgiving wishes to everyone. One of the things I'm thankful for, all year long, is you -- all of you who read my blog. Maybe you comment, maybe you don't, maybe you email me, maybe you don't. Doesn't matter! I'm so glad you're here.And lately I've been grateful for the warm comments I've gotten on my last series of posts, about ways to get people caring about classical music (and about your own classical music performances). With two examples from the University of Maryland. If you haven't read these, you might want … [Read more...]

Don’t do it online

Not long ago I got an email from someone trying to promote some musical events. As part of the promotion, she'd posted things that seemed interesting -- questions to answer, videos to watch -- on her group's Facebook page, hoping to get some discussion going. But there wasn't much response. Which, I thought, was more or less what I'd expect. A performing arts center I'm in contact with created an extensive blog to promote a fascinating concert, and the blog was full of tasty things, including videos (really lively ones) of musicians … [Read more...]

Thanking your new audience

In my last post, I passed on an email from John Devlin, a graduate conducting student at the University of Maryland at College Park, and co-conductor of the school's Repertoire Orchestra. He'd had great success attracting a new audience to the orchestra's last concert, and his email explained some of how he did that.After the concert, he sent a thank-you email to the new people who'd come. You'd think this would be a no-brainer, but I don't know how often it's done in the classical music world. Elsewhere, of course, it's common. (My inbox is … [Read more...]

Another Maryland success

John Devlin is, along with Michael Jacko, co-conductor of UMRO -- the University of Maryland Repertoire Orchestra. (The school seems to specialize in baffling acronyms.) This is a group made up of students who aren't music majors, who play concerts of symphonic repertoire in casual dress, with great success. (Check out the performance of Beethoven's Seventh on John's website.) John supports my Maryland project with great enthusiasm, and in fact was the source of some of the ideas that helped UMSO (the Symphony Orchestra) and UMWO … [Read more...]

Download PDFs of my writing

As maybe the start of a larger effort to publish my writing on the web, I've made a ;; of my posts about awakening the audience. It's rewritten to be a single essay, and you easily can send it to your friends and colleagues. If you'd like it, please email me with "audience series" in the subject line, and I'll send the PDF to you by return email. Also available:My Australia talk, which -- when I posted it here -- I said was the best summary I've ever made of my current ideas about where classical music is going, and what we need to do. An essay … [Read more...]

Making it work — finishing (for now)

Here's the end of my series on awakening relationships -- relationships, of course, between classical music performing groups and their communities. Didn't know it would turn out to be so long. I call the post "finishing -- for now" because certainly there's more to say on all of this. ***Final installment (for now) -- excitement and surprise.There are few things, I think it's safe to say, less surprising than most classical performances. The music mostly is familiar. The musicians know it. The long-time audience knows it. Performances move … [Read more...]

Making it work — continuing

In my last few posts -- here, here, and here -- I've posed a problem (based on both things I've heard about, and my direct experience) about classical music and the community. (And thanks to so many people for so many thoughtful and supportive comments.)The problem, very simply, is that many people in a community, knowing that classical music is being performed, will think that the performances are likely to be nice enough. Which then leads them to say that maybe they should go sometime. As opposed to saying: "From everything I've heard, the … [Read more...]