More thoughts about my suggestion that press releases should die.
Instead of press releases, I said, publicists should send short, informal email — very short! two paragraphs! — with all essential info, most centrally including some convincing reason why anyone would want to go to the event, or talk about it in the media.
And then, as I said, you’d include links to further info. But here’s my new thought. These links shouldn’t go to a boring page of text. And certainly not to a ghastly old-style press release!
They should go to a web page full of graphics, sound, and video. Or links to sound and video. This is 2010, everybody! And if you’re offering info on the web, use the tools. Don’t be boring. Give us something worth looking at, something worth exploring.
Do you want us to care about your event? Give us something to care about.
And listen up. I’m putting my money where my mouth is. If you’re a publicist, and you change your ways — you stop sending press releases, and instead send the email I’ve described, linked to a lively webpage — let me know.
For the first publicist who shows me that he or she has done this — I’ll donate $50 to any charity you name.