Something to talk about

i've got to say this. when an artist or institution makes say, a facebook page or twitter account, the worst thing that they can do is use it as a new way to send out a press releases. I hate nothing more than to log onto facebook and see "Orchestra XYZ's new press release, read more here!"

actually, here's a real life one that was just published a few min ago from the Chicago Symphony. Here's what it says:

Chicago Symphony Orchestra Tune in to tomorrow’s Metropolitan Opera Radio Broadcast and hear CSO Music Director Designate Riccardo Muti conduct his highly-acclaimed Met debut, Verdi’s Attila. Chicagoans can hear the performance at noon on WFMT 98.7 FM. Check local listings for the date and time for your area. This is the only scheduled broadcast of this thrilling performance, and it’s not to be missed!

after is an attached link to a review of their last performance.

Is there anything wrong with this? Yes, and no imo. 1- it's longer than the facebook status update allows me to see without having to click "view more" (which hardly anybody is going to do). 2- it just seems incredibly impersonal and doesnt interest me in the least bit. when i click on their facebook page i see several updates incredibly similar..another reads "Tomorrow, February 25, at 1:30pm CST, Music Director Designate Riccardo Muti and Chicago Symphony Orchestra Association President Deborah F. Rutter will be announcing our 2010/11 season! This special event will be streamed LIVE from cso.org, or you can watch at the attached link." once again, not bad, but it still reads like a press release. 3- Id love to listen, but im in georgia and im not real sure how im going to be able to hear it, unless this radio station in chicago has a web stream (which it does, but i had to google the site to find it, a link would have been awesome!).

so, imo -- those are pretty good examples of what is not as effective. For some good examples, the LSO is a head above everything else imo. Some of their updates read: "Rehearsing with John Adams for his Doctor Atomic Symphony on Sunday night. If there's something you'd like to Ask Adams, click on that tab above (on our page!) and leave a message, then watch on Sunday at 1pm GMT."

this works. it's personal, invites me to do something interactive and interesting, and gets the event across easily without sounding like a press release.

another, "Music style gear change! Rehearsing this morning for Nitin Sawhney's new score to a 1933 Japanese silent film; and this evening for James MacMillan's St John Passion. Two living composers in one day though - not bad!"

one of my favorite composers is Eric Whitacre, and he has a great blog up at http://soaringleap.com and i think he does it right as well. It's not just a personal press release venue, but he posts anything that is on his mind. It makes people interested, and he usually has some really good discussions on the blog.

One of the things I've been telling my mom lately is to not be afraid of technology, you're not going to break it, just experiment with it. She finally gave it a try and made a movie on windows movie maker. i think that applies to what we're talking about here as well. Just TRY it.

man, I so agree with you, Curious Reader. Although, I do think the youtube/facebook link is brilliant. I blow by all the press releases posted on facebook but I will click on interesting looking youtube embedded stuff.

I'm a dinosaur, and if even I can manage to learn to use an edirol recorder and windodows movie maker to regularly post youtube vids which automatically shoot over to FaceBook, anyone can. I always add a cute line at the bottom of the youtube description to get them to my website and most important, like you said about Whitaker, post what's on your/my mind. don't be a wimp about it, and know your stuff. shoot from the heart/hip. We are first and foremost in the entertainment business.

The number one thing that "composers" or music creators miss is that you need to have recorded music to get anywhere these days. With home recording having become as cheap as it is, there's just no excuse not to be on top of the recording trend.

Even better is to have a website and own your own domain name as a composer. If the musically horrific Ke$ha has her own website, every composer in his own right should immediately build a personal web shrine if only as an attempt to outnumber her.

Also, there is this tendency among composers to take ourselves and our music WAY too seriously. Classical music is dying/dead because composers relegate themselves to audiences that consist of their friends, families, and fellow university students. Where's the creativity? The spunk? If Lady Gaga is more fun and takes more risks with her image than you do, you should well expect her music to reach more people, even if it is "inferior" to your own.

Good points from Greg and the responders. For me, Facebook has proven to be a wonderful way to get the 'news' out and connect on a daily and sometimes minute-to-minute basis. For soloists and chamber groups (my new Trio21 included), getting new works composed for you is a wonderful thing. It takes tremendous labor to raise the composer's fee, but it is well wroth the time and effort. And, it will distinguish you and/or your ensemble, and you have helped add to the repertoire. Overall, word-of-mouth is the key that opens many doors.

The amazing thing about all the tools listed above is that they're **free** (or, in the case of promotional videos or new websites, can be done on the cheap) and completely in the artist's or the presenters' hands. It's an amazing amount of control that we all have now: there's no worrying about pitching and securing the feature, about being quoted correctly, about whether the piece will run in time to promote the big show. I realize that, being a publicist, it's not in my best interest to say this, but I can't think of a better time to be self-promoting.

Nobly -- and self-effacingly -- said. Very important, too.

Though I'd also say that this is a terrific time to hire a publicist, because she'll (to use Amanda's gender) know how to use these tools, which might be free, but are also time-consuming. Plus, to state the obvious, not everyone will know how to use them. So, yes, you can do it all yourself, but with opportunities exploding, it's also a great time to get some strategic help.

Thanks Greg for consider my comment. That's a great example of what you are trying to say in this post.

I try to involve new and more people in my creative process so they can own and sell part of the story. Designers, editors, writers, painters, etc.

My first two CD's "Escritorio" and "acantilado" were overwhelmed with my name in almost every activity: design, mixing, recording, almost everything. Now, I don't design, I don't do final mix, I'm asking people to write about my next work and I'm asking the designer to quote them on it.

My point is that we should do it on web, yes. But we can do it from the start of the composition process too. Get inspiration on a living writer and tell him about it. Look for a painter that transform your work into colors and do the same for him.

On my last show I used a looper and asked the whole audience to play a note on the piano so I can start an improvisation over their music...

I don't know the real impact of it but I believe it's going to be a nicer one than continue by myself without involving anyone. I believe those people involved in the process are the strongest part of your audience and the strongest replicators too.

Wonderful! Thanks so much. Such good things to be doing. I'm happy to know about them.