From Janis, commenting on my “Diversity Challenge” post:
The classical is trying to wonder how to attract an audience, and that’s the whole problem. The people you want to attract aren’t interested in being a mere audience. Maybe you’ll get a few superficial dilletantes here and there, but the lifeblood types who can really breathe new life into it and bring it into the future aren’t interested in sitting there. They want to roll up their sleeves and dig in themselves.
You go, Janis!
She ties into points I’ve often made.
- The classical music world doesn’t look outside itself enough, doesn’t understand what’s happening elsewhere in our culture.
- New technology has created a new culture. Participation is part of that. So it’s not enough anymore to put bright and shiny multimedia content on your website. You have to get people to interact with it. Which means giving up control. Very hard for classical music institutions to do.