Here’s an e-mail I got this morning, from a publicist friend, Patch Canada. Look what Twitter did for her! (Thanks, Patch, for giving me permission to put this on the blog.)
Hi Greg –
I was absolutely blown away by Twitter last night and felt compelled to share it with you since you and I have talked about the usefulness of Twitter.
Did you happen to see my Tweet yesterday about Willie Nelson and Asleep at the Wheel doing a free live in-store performance at Waterloo Records in Austin? We had this in-store performance scheduled sans Willie. About 30 minutes before the performance I get a call from the powers that be saying that Willie will indeed be showing up (He wanted to surprise Ray Benson and fans).
So, I post the short tweet (with maybe one or two Austin followers) and then start to pull out my TV and print contacts which took about 5 minutes. I made one call to the Austin Chronicle and chatted with the music editor for 3 or 4 minutes. This is important because it’s now T-minus 21 minutes until this performance. I then call the FOX affiliate newsroom. The news desk says, “Oh, yes, we know. One of our editors just saw it on Facebook.” I kept dialing and kept getting similar answers from photo desks and TV assignment editors.
At 5pm Austin time, there were a sea of people at Waterloo Records, an entire press corps and the only people that were surprised were Asleep at The Wheel and Willie Nelson who didn’t know that people already knew! I have NEVER in my life seen anything like it.
Behold the power of social networking sites!
As Patch and I have said to each other in Twitter direct messages (private messages using Twitter, for those who don’t know) — it’s Twitter’s speed that’s new. And quite amazing.