Yesterday I was running errands in my car, and listening to Soundcheck, the really fine afternoon music talk show on WNYC (the public radio station in New York). They were marking a milestone in music video — the cancellation of the only remaining show on MTV that still showed music videos.
So what was the state of music videos now? Here’s what I learned. Music videos have largely migrated to YouTube. They aren’t pushed to music fans by any central provider. Fans seek them out on their own.
And often the best and best-known videos aren’t made by top-hit bands. They’re made by far less popular indie bands. Often fans make videos on their own. Often bands make videos designed to be remixed, so to speak — to have ttheir visuals altered — by fans.
Just another day, in other words, in the ongoing life of Web 2.0, the current version of the Internet, which encourages participation by people who use it. As opposed to Web 1.0, the old way we did things, where information was pushed down to users from organizations with things to sell, or things they wanted us to know.
So where does classical music stand in all of this? Sorry to say, we’re for the most part rooted back in Web 1.0. How do we ever think we’ll attract younger people? And why, exactly, should they be interested in us? In a world that increasingly highlights individual creativity, what chance to be creative do we offer anyone?