My friend Amanda Ameer has outdone herself on her new ArtsJournal blog, Life’s a Pitch, which I praised here not long ago. A couple of days ago, she had a post about the Metropolitan Opera, about what they’ve done to reinvent themselves and to attract attention — and about how even the smallest organizations can steal the Met’s ideas. It’s just brilliant:
Splurge [meaning the extravagant thing the Met does]: Movie stars at opening night.
Steal [meaning how anyone can steal it]: Community
leaders at opening night. Restaurant owners, bar owners, CEOs, the
superintendent of schools, your local congressman/woman, the mayor. OK,
it’s not Jude Law, but reaching out to the taste-makers in your
community can only help build support for your organization, and
everyone likes a special opening night invitation, red carpet or not.
There’s much more. Read it — and use it!
And bravo Amanda.


Recent Comments
Greg Sandow on Good news from Toronto
Thanks! It's wonderful to have this corroboration. I'm sure Peter Oundjian is a crucial part of the Symphony's success.Greg Sandow on Philharmonic clarification
Christina, when the Philharmonic played in Lewisohn Stadium, they didn't have any marketing department. Or any corporate sponsors. Those things...D Shapiro on Good news from Toronto
As a subscriber, and a parent of a 29-year-old, I can provide a little insight. My daughter is fairly typical...Christina Jensen on Philharmonic clarification
If that is true, it's unlikely any publicists were involved, but rather marketing departments and corporate sponsorship folks. http://nyphil.org/support/corporate_benefits.cfmJon Silpayamanant on Good news from Toronto
Some classical music institutions attract a young audience by lowering ticket prices, but then they need funding to offset the...