It's time for my vacation, lasting all of July. As often before, I'll be going to a remote spot in the Yorkshire Dales, in England, a very quiet place, impossibly gorgeous, with far more sheep than people. This is what I see when I step outside: I won't be isolated; I'll get e-mail (on a very slow dialup connection); but I won't be blogging or posting comments, until the beginning of August, when I'll return. But before I go, I want to say how much I've enjoyed the conversation that developed around my last post. Many thanks to … [Read more...]


Recent Comments
Greg Sandow on Marketing the Met — a real strategy
So glad you like this, Katherine. And good to see you here again. The key to getting people interested, in...Katherine Giaquinto on Marketing the Met — a real strategy
Greg, this is SUCH a helpful post! I've been thinking lately about how to promote local opera to my movie-going generation,...Greg Sandow on Peter Gelb and the missing strategy
Neil, there haven't been socialites in the audience, not for years. They came only in past generations, in the 1940s. And...RedBear on Peter Gelb and the missing strategy
Who is responsible? The Board of Directors. Period. They hired a marketing exec. All the other major opera houses in...Neil McGowan on Peter Gelb and the missing strategy
>> Less glamorous. Less buzzy. << Y'mean they're about the music, instead of the socialites in the audience? I like this...