From Gillian Gallagher, a violist who was
one of my Juilliard students this spring. Reprinted from her final
paper, with her permission:
We think of the general public as
being ignorant and unable to pay attention — we don’t give them enough credit.
The average American consumes a vast amount of entertainment (complex TV shows,
hours of music on their iPods, movies) a day — I feel fairly confident that
they will want to listen to and watch concerts if we present them in the ways
that they are already accustomed to consuming their entertainment.


Recent Comments
Greg Sandow on Good news from Toronto
Thanks! It's wonderful to have this corroboration. I'm sure Peter Oundjian is a crucial part of the Symphony's success.Greg Sandow on Philharmonic clarification
Christina, when the Philharmonic played in Lewisohn Stadium, they didn't have any marketing department. Or any corporate sponsors. Those things...D Shapiro on Good news from Toronto
As a subscriber, and a parent of a 29-year-old, I can provide a little insight. My daughter is fairly typical...Christina Jensen on Philharmonic clarification
If that is true, it's unlikely any publicists were involved, but rather marketing departments and corporate sponsorship folks. http://nyphil.org/support/corporate_benefits.cfmJon Silpayamanant on Good news from Toronto
Some classical music institutions attract a young audience by lowering ticket prices, but then they need funding to offset the...