The future of classical music is already here. New ways of
doing things are springing up everywhere. It’s exciting, and tremendously
hopeful. Many of these new things have proved themselves. They’re no
longer experiments; they’re a concrete look at the future.
But one problem is that not enough people know about them.
These things sprout up individually. There isn’t anywhere you can go —
no website, no institution, not even any individual — to find out about
them. Information spreads by word of mouth. Often enough, even the people doing
these new things don’t know what others are doing.
I’ve talked a lot about the problems classical music
has, and I’ll do that more. But I want to start devoting more space to
the terrific changes that are going on. And for today, that’s Greg
Anderson and his website. Greg is a
pianist, who took my Juilliard course on the future of classical music last
year. (For this year’s course, with links to the assignments, go href="http://www.gregsandow.com/juilliard">here. For a week by week account of how I taught the course in the past, go href="http://www.gregsandow.com/914.htm">here. This account, by the way, was printed some years ago in the Journal of Popular Music Studies.) But back to Greg. He’s one of the most enterprising and optimistic people I’ve ever known. And his website just overflows with his spirit, his sense of fun, his love of music, and his real interest in his audience. Among the highlights: Greg’s very hot video of himself playing a Ligeti etude. This is also on his href="http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=70754738">MySpace page, and on YouTube. No, wait — it’s not on MySpace. On that page there’s another video, of Greg and another pianist he works with in a fine duo-piano team, Elizabeth Roe. (Who also took my Juilliard class=GramE>course.) Here’s the Ligeti video: href="http://www.andersonpiano.com/interact/adviseperformers.html"> class=GramE>Comments from site visitors about what they like in a performance. href="http://www.andersonpiano.com/interact/adviseaudience.html"> class=GramE>Greg’s own comments on what to do when you’re in the audience. Some of these are worth quoting: style='mso-spacerun:yes'> Return any boorish looks you get for doing so with proud defiance. If people take it up with you during intermission, quote the Boston Daily Advertiser from the 22nd of May in 1873: “Every passage [of Rubinstein’s concerto] was warmly applauded.” Or mention that Hans von Bülow would brag to his colleagues about the applause he routinely received after the opening cadenza of Beethoven’s 5th Piano Concerto. Or tell them about Mozart: Mozart wrote letters to his father boasting of how frequently (during a piece) an audience would clap. Philosophize with your perturbed audience members as well – by applauding midway through a work, it helps to keep the listener an active participant in the concert, entailing both knowledge and attention. In other words, don’t be AFRAID to applaud – between movements, at the end, or when it simply feels right. Nothing is worse than hesitant applause. *** Turn off the excessive chatter in your mind. Who cares about tomorrow’s dinner? Who cares if you have loads of homework to finish? Enjoy the music! · style='font:7.0pt "Times New Roman"'> beauty · style='font:7.0pt "Times New Roman"'> · style='font:7.0pt "Times New Roman"'> "does this remind me of any moment in my life?" · style='font:7.0pt "Times New Roman"'> · style='font:7.0pt "Times New Roman"'> · style='font:7.0pt "Times New Roman"'> the program · style='font:7.0pt "Times New Roman"'> "where is this music going next?" Can you predict the direction it will take, or is it something more ambiguous? Two recent signs of Greg’s success. Greg recently released a CD, and he’s made a profit from it, thanks to sales on his site, from MySpace, and at concerts. And one notable classical music organization is looking at the site, which was recommended by someone on the staff as a good example of how a performer can get enthusiastic attention.
I just viewed the Greg Anderson video, and one thing comes to mind
that’s probably true of many more areas than just music: it’s no longer
just about the music. As Tom Peters would say, it’s about Brand You.
When I was growing up, it seemed in my naive view as if it would be
sufficient to be a virtuoso performer to ensure success. People had the
context from their education, I thought, to understand the import of
what they’d hear in a concert.
Greg set the context nicely with his very short verbal introduction.
The video processing reinforced that context, and it varied over the
course of the performance, much as the music varied over the course of
the performance.
I’m beginning to wonder if what we’ve done is to take the responsibility
for the context-setting that used to reside with educational
institutions (all those music literature and largely European history
courses) and moved it to the performer. Now the performer needs to help
the hearer understand the context (Greg’s opening statements). The
performer needs to help the hearer get excited about the work (the
opening shots, the staging, and the video processing), and the performer
has to deliver on the goods (the actual piano playing).
With entertainment as the goal, the competent or even inspiring
performance of the music is a necessary but by no means sufficent
criterion for success, as measured by engaging an audience and by
receiving sufficient compensation. A good musician thus may need
performance skills, writing and speaking skills, and video design and
production skills; some of those can be “outsourced” to collaborators.
How much do music schools teach about these other parts of entertainment
today?
Just what we don’t need… a set of rules to replace the existing rules. Greg’s advice about casting “defiant looks” at non-clappers is drearily reminiscent of the “war on Christmas” crowd of 2005. Clap between movements if you feel like it. Clap in media res, if you must… but please don’t turn the concert experience into a “war on clapping”. Unless, of course, you have a book about it to hype on Fox News!