In my "How not to think" post, I threw some words around a little carelessly. At one point, batting some ideas around, I said "nobody asks about this." This was a grandly rhetorical use of "nobody," meaning, in an exasperated tone, "hardly anyone." Surely it was unfair to fellow-bloggers like Drew McManus and Andrew Taylor, who do ask the kind of questions I like to see asked. Sometimes I just get carried away. … [Read more...]

It sounded like a terrific idea, when the Met announced that it would promote its new Barber of Seville production last night (November 8) on Letterman. Since I've been a big fan of their new promotions, I made sure I watched the show. But the opera didn't come off very well, and the Met may have made a mistake. The first problem, which of course wasn't the Met's fault, was that the show last night was especially goofy. Letterman's first guest was Dustin Hoffman, who seemed to be playing the "I'm such a big star that it doesn't matter … [Read more...]

Here's the start of a breathless piece in the Wall Street Journal, linked from ArtsJournal today: HERE'S A TEST for symphony orchestra lovers. True or false: 1) To woo younger audiences, which are bored by Beethoven, Bach and Brahms, orchestras must play more contemporary works, even at the risk of alienating their aging core audience. 2) By offering free concerts, orchestras will expose more people to classical music and generate new ticket-buyers. 3) Orchestras can create new audiences by designing and offering educational … [Read more...]

In today's New York Times, in the business section, is a brief little story I can't find online. It talks about a paper in the Journal of Marketing, which reports the results of two studies. In each study, people were given the same food to eat -- in one study a cracker, in the other some mango lassi (an Indian yogurt drink) -- and then were divided into two groups. The people in one group were told the food was healthy; the people in the other group were told the food was unhealthy. Then they were asked to rate the food's flavor. You … [Read more...]

I'm always delighted by the variety of people who subscribe to my online book on the future of classical music. (The next episode comes out on Wednesday [advt.]). Recently I've gotten, just for instance, the marketing directors of two important orchestras, one in the US and one in the UK, a music student exploring new ways to describe classical music in Banff, in Canada, and someone in charge of program notes with an Australian orchestra. Plus a professor of piano and piano pedagogy at a small Bible college, not to mention an assortment … [Read more...]

Not long ago I looked up the biographies of all kinds of people who worked with Motown in the '60s -- stars (Diana Ross, Mary Wells, Stevie Wonder, Smokey Robinson, Marvin Gaye), members of vocal groups (the Temptations, the Four Tops, the Marvelettes), songwriters (Lamont Dozier, Brian and Eddie Holland), and sidemen (James Jamerson). I wanted to know where all these people lived when Motown found them, and thought that I could guess the answer. And my hunch was right. Almost everybody lived in Detroit, where Motown was located. Most … [Read more...]

Brian Wise, the producer of the Soundcheck show on WNYC in New York, brought up a worthwhile point in a comment to my music education rant. He notes that classical music -- or maybe more specifically classical concert etiquette -- requires people to sit in one place when they listen, while at a Grateful Dead concert, even if the jams were as long as a Haydn symphony, people could get up and walk around. That's true. But when I read it, a little light bulb went off in my mind. That classical audience -- are they really paying attention? … [Read more...]

Or, rather, the myth that people have to be educated to like classical music. This is a common, and deeply held belief. I ran into it a couple of times during the visit my wife and I made to Bowling Green State University. We took part in panel discussions on the future of classical music, and sometimes people said -- speaking with pure, and deeply felt sincerity -- that people wouldn't start liking classical music until they learned about it, maybe even learned to play a classical instrument. I sympathize with the people who believe … [Read more...]

Last weekend (that's October 27th and 28th), the Lousiana Philharmonic did a notable weekend of new music. I was part of it, as one of the judges of a composers' competition. But lying behind everything they did -- and making it even more important -- is (of course) the situation in New Orleans, which is really sobering to see. More on that later, though it might be the most important part of this post. But the orchestra! They called their weekend "Festival of Living Composers," which (speaking affectionately, as a friend) I might say … [Read more...]