Not long ago I wrote two posts here about why classical
music organizations should embrace pop music. I gave
href="http://www.artsjournal.com/sandow/2006/04/the_main_street_sessions.html">many reasons
attract a new audience unless they know we live in the same world they do, and
of course that many people in the classical world like pop music, and many
classical musicians play it. Later I added
href="http://www.artsjournal.com/sandow/2006/04/main_street_sessions_footnote.html">one more thought
concert of pop and classical music together might be fun, and stimulating.
But talk about missing the obvious! This weekend, I joined
many people from the orchestra world in a tour of the Rock & Roll Hall of
Fame. It’s a wonderfully happy place, and full of information, too; I highly
recommend it..
And how did the orchestra people feel after the tour? I won’t
claim to speak for them, and certainly didn’t survey their opinions. But in the
days that followed, as I spent time with them in various activities, the tour
came up a lot. And not just in conversation with me; people kept bringing it up
in general discussions. And what everyone who talked about it said (I didn’t
hear a single dissenting voice) was that they wished orchestral concerts felt
more like rock & roll. Specifically, they talked about how happy the rock
& roll audience seems, in videos on display at the Rock Hall (as they call
it in
And how freely the audience reacts to the music, moving and smiling,
not sitting blankly in their seats.
This led to discussions about why the orchestral audience
sits so blankly. Often orchestral music is very rhythmic. Why doesn’t the
audience move (even a little) to the rhythm? Do orchestras preclude that, by
sitting blankly onstage themselves?
I found this wonderfully hopeful. It also gave one more
reason, quite a decisive one, I think, for putting classical and pop music
together on a program, or at least opening classical music organizations to pop
music in all the ways I’ve discussed: This will be good for the classical
musicians, and for classical concerts.
Footnote: I hope it’s clear that nobody in these discussions
expected classical concerts to become entirely like rock & roll, with audiences
on their feet dancing, and clapping along to the music.
style='mso-spacerun:yes'>
19th century, the music we now call classical was performed much more
informally than we’re now used to, with a lot of participation from the
audience, as well as a lot of relaxed audience members talking to each other
instead of listening.) Obviously classical music is different, and some
classical works — Bruckner symphonies, for instance — should be listened to
more quietly.
But that doesn’t mean that both audience and orchestra can’t
show more feeling than they now do…


Recent Comments
Greg Sandow on Good news from Toronto
Thanks! It's wonderful to have this corroboration. I'm sure Peter Oundjian is a crucial part of the Symphony's success.Greg Sandow on Philharmonic clarification
Christina, when the Philharmonic played in Lewisohn Stadium, they didn't have any marketing department. Or any corporate sponsors. Those things...D Shapiro on Good news from Toronto
As a subscriber, and a parent of a 29-year-old, I can provide a little insight. My daughter is fairly typical...Christina Jensen on Philharmonic clarification
If that is true, it's unlikely any publicists were involved, but rather marketing departments and corporate sponsorship folks. http://nyphil.org/support/corporate_benefits.cfmJon Silpayamanant on Good news from Toronto
Some classical music institutions attract a young audience by lowering ticket prices, but then they need funding to offset the...