Here’s
e-mail from Larry Beckhardt, who plays in the wind octet I blogged about a while
ago, the group that plays 18th century music in a beer garden in New York, with
a large crowd of people if all ages sitting around eating, drinking, and
listening, and sometimes even dancing:
Your recent discussion of access points on your artsjournnal.com blog reminded
me of the Bohemian Hall Beer Garden wind octet and your blog about it back in
August.
Is it possible that we found one access
point to the 20-30 year old population, as well as children and older people
through that venue? Of course we are just a group of amateurs sight reading
music – can you imagine the response of the Netherlands Wind Ensemble or Met
Opera Orchestra winds did the same thing? I get a chill just thinking about it.
That would
be fabulous, wouldn’t it? I’ve heard of musicians from smaller orchestras doing
things like this. The day the musicians in the big ones do it will be a great
day for classical music—and might even signal a turnaround in the classical
music business. Imagine actually caring for the people in the city you play in!
Not just doing “outreach,” but simply being there, where people hang out, doing
your music. It could be worth its weight in gold (read: ticket sales, donations,
and by the way, sheer pleasure for the musicians).


Recent Comments
Greg Sandow on Good news from Toronto
Thanks! It's wonderful to have this corroboration. I'm sure Peter Oundjian is a crucial part of the Symphony's success.Greg Sandow on Philharmonic clarification
Christina, when the Philharmonic played in Lewisohn Stadium, they didn't have any marketing department. Or any corporate sponsors. Those things...D Shapiro on Good news from Toronto
As a subscriber, and a parent of a 29-year-old, I can provide a little insight. My daughter is fairly typical...Christina Jensen on Philharmonic clarification
If that is true, it's unlikely any publicists were involved, but rather marketing departments and corporate sponsorship folks. http://nyphil.org/support/corporate_benefits.cfmJon Silpayamanant on Good news from Toronto
Some classical music institutions attract a young audience by lowering ticket prices, but then they need funding to offset the...