Here’s the cover of a new classical CD, from a major label, Universal Classics:
It’s ugly and ridiculous. Brendel looks like he’s in pain; Goerne looks like he’s roaring. (And it looks worse in real life than it does here.)
When we in classical music aren’t doing music — and especially when we advertise or market ourselves — we live in the same world as everybody else. Other people design good CD covers. It’s not hard to do. If we don’t do it — especially for an A-list recording like this one — we look like fools.
Recent Comments
Greg Sandow on …for…
I've run into this, too, people in classical music who disdain any data on what the audience likes. Too bad...Greg Sandow on The Monday post
I've seen work like the Boston School's in serious art museums. Sometimes work fails to catch on because it doesn't...Greg Sandow on The Monday post
"One can play around with supposed facts to suit whatever outcome is desired." So there's no such thing as truth? And it's...Greg Sandow on …for…
Very nicely said, Yvonne. And very important. The audience isn't the arbiter, even in the long run, though its taste...Greg Sandow on The Monday post
Maybe two very young experiences of mine fit in here. When I was 10, I loved Don Giovanni and the...