Here’s the cover of a new classical CD, from a major label, Universal Classics:

It’s ugly and ridiculous. Brendel looks like he’s in pain; Goerne looks like he’s roaring. (And it looks worse in real life than it does here.)
When we in classical music aren’t doing music — and especially when we advertise or market ourselves — we live in the same world as everybody else. Other people design good CD covers. It’s not hard to do. If we don’t do it — especially for an A-list recording like this one — we look like fools.


Recent Comments
Greg Sandow on Good news from Toronto
Thanks! It's wonderful to have this corroboration. I'm sure Peter Oundjian is a crucial part of the Symphony's success.Greg Sandow on Philharmonic clarification
Christina, when the Philharmonic played in Lewisohn Stadium, they didn't have any marketing department. Or any corporate sponsors. Those things...D Shapiro on Good news from Toronto
As a subscriber, and a parent of a 29-year-old, I can provide a little insight. My daughter is fairly typical...Christina Jensen on Philharmonic clarification
If that is true, it's unlikely any publicists were involved, but rather marketing departments and corporate sponsorship folks. http://nyphil.org/support/corporate_benefits.cfmJon Silpayamanant on Good news from Toronto
Some classical music institutions attract a young audience by lowering ticket prices, but then they need funding to offset the...