How to kill classical music

Here’s the cover of a new classical CD, from a major label, Universal Classics:

It’s ugly and ridiculous. Brendel looks like he’s in pain; Goerne looks like he’s roaring. (And it looks worse in real life than it does here.)

When we in classical music aren’t doing music — and especially when we advertise or market ourselves — we live in the same world as everybody else. Other people design good CD covers. It’s not hard to do. If we don’t do it — especially for an A-list recording like this one — we look like fools.

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