For the last week or so, I haven’t been able to blog. A work crunch hit — this is the time of year when I write marketing blurbs for major orchestras, trying to describe next season’s concerts in ways that both respect their artistic intentions and will attract an audience. You’d think this wouldn’t be a new idea, or that there shouldn’t be any contradiction between the two goals. But in fact orchestras are only starting to learn how to talk to their audience, and (sad but true) the way the artistic staffs of orchestras talk to musicians and to each other might not mean much to the good people who buy tickets.
So I’ve been lost in that for a week — and haven’t even lifted my head from the sand long enough to wish the warmest, happiest holidays to all of my readers! My apologies for that. I’ll be gone for a week, starting Christmas Eve, happily traveling with my wife to visit her parents. I’ve posted a couple of music-related thoughts below, but otherwise I’ll resume the blog early in January, with a different approach, at least for a while. I’d like to focus on some of the main problems classical music seems to have, taking them one at a time, starting with the most basic one — what kind of trouble do we think classical music is in? (Thanks to Andrew Taylor for suggesting I tackle that one, quite a while ago.)
Until then, best wishes to everyone. May your days, nights, and new year be wonderfully bright.


Recent Comments
Greg Sandow on Good news from Toronto
Thanks! It's wonderful to have this corroboration. I'm sure Peter Oundjian is a crucial part of the Symphony's success.Greg Sandow on Philharmonic clarification
Christina, when the Philharmonic played in Lewisohn Stadium, they didn't have any marketing department. Or any corporate sponsors. Those things...D Shapiro on Good news from Toronto
As a subscriber, and a parent of a 29-year-old, I can provide a little insight. My daughter is fairly typical...Christina Jensen on Philharmonic clarification
If that is true, it's unlikely any publicists were involved, but rather marketing departments and corporate sponsorship folks. http://nyphil.org/support/corporate_benefits.cfmJon Silpayamanant on Good news from Toronto
Some classical music institutions attract a young audience by lowering ticket prices, but then they need funding to offset the...