
Recently I came across an academic paper examining the relationship between performing arts organizations and their patrons that includes a description of a patron loyalty program developed by the Bach Choir of Bethlehem in the early twentieth century (Kushner and King, 1994).* BCB’s model is unlike any current model I have yet encountered (though this may be due to my lack of awareness not to a lack of similar models) and it strikes me as both simple and enlightened. Here’s my summary of the 1994 description of BCB’s model in the … [Read more...]


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