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September 19, 2007

Hinterland Diary: You can't beat free

John Stoehr

Making it free means we're devaluing the product? Um, no.

"From the beginning, there has been tension within the industry as to whether to charge," said John Morton, a leading newspaper analyst. "Free access pretty much won the tension. With so many other locations for newspaper readers to go to, charging just drove people away. Volume of readers is what advertisers pay for."

Quoted in Joe Strupp's article yesterday reporting that the New York Times was discontinuing its online subscription program TimesSelect because it diminished advertising revenue.

Posted by John Stoehr at September 19, 2007 11:38 AM