Hinterland Diary: Convergence Culture

Mass media meets mini media . . .

What's Converging? In the twentieth century, mass media played a dominant role in controlling the flow of information and shaping popular culture. These media are now concentrated in the hands of a few mega-corporations. Time Warner, for example, owns film companies, Internet services, TV networks, cable systems, and publishing houses. If one of its media properties can capture popular interest across several of these channels, it's a big win for the corporation. That's one type of media convergence.

Another type of convergence is driven by consumers. Using readily available software and the Web, the average Joe or Josephine can now produce and distribute content widely. You no longer need a printing press to get your message out or a studio to make a video. As fans use media to participate more fully in fictional worlds (such as Star Wars) or work together to solve a puzzle (such as figuring out in advance Survivor's "final four"), they cease to be passive spectators. They become members of online communities, where they can share their knowledge and creativity and get meaningful feedback.

From "Media Is Everywhere! Welcome to the Age of Convergence" by Robyn Fizz.

September 24, 2007 2:44 PM | | Comments (0)

Categories:

Leave a comment

Blogroll

About this Entry

This page contains a single entry by FlyOver published on September 24, 2007 2:44 PM.

Hinterland Diary: 'a world without journalists' was the previous entry in this blog.

Watching TV news? Be very afraid is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.

AJ Ads



AJ Blogs

AJBlogCentral | rss

culture
About Last Night
Terry Teachout on the arts in New York City
Artful Manager
Andrew Taylor on the business of arts & culture
blog riley
rock culture approximately
critical difference
Laura Collins-Hughes on arts, culture and coverage
Dewey21C
Richard Kessler on arts education
diacritical
Douglas McLennan's blog
Dog Days
Dalouge Smith advocates for the Arts
Flyover
Art from the American Outback
Life's a Pitch
For immediate release: the arts are marketable
Mind the Gap
No genre is the new genre
Performance Monkey
David Jays on theatre and dance
Plain English
Paul Levy measures the Angles
Real Clear Arts
Judith H. Dobrzynski on Culture
Rockwell Matters
John Rockwell on the arts
Straight Up |
Jan Herman - arts, media & culture with 'tude

dance
Foot in Mouth
Apollinaire Scherr talks about dance
Seeing Things
Tobi Tobias on dance et al...

jazz
Jazz Beyond Jazz
Howard Mandel's freelance Urban Improvisation
ListenGood
Focus on New Orleans. Jazz and Other Sounds
Rifftides
Doug Ramsey on Jazz and other matters...

media
Out There
Jeff Weinstein's Cultural Mixology
Serious Popcorn
Martha Bayles on Film...

classical music
Creative Destruction
Fresh ideas on building arts communities
The Future of Classical Music?
Greg Sandow performs a book-in-progress
On the Record
Exploring Orchestras w/ Henry Fogel
Overflow
Harvey Sachs on music, and various digressions
PianoMorphosis
Bruce Brubaker on all things Piano
PostClassic
Kyle Gann on music after the fact
Sandow
Greg Sandow on the future of Classical Music
Slipped Disc
Norman Lebrecht on Shifting Sound Worlds

publishing
book/daddy
Jerome Weeks on Books
Quick Study
Scott McLemee on books, ideas & trash-culture ephemera

theatre
Drama Queen
Wendy Rosenfield: covering drama, onstage and off
lies like truth
Chloe Veltman on how culture will save the world

visual
Aesthetic Grounds
Public Art, Public Space
Another Bouncing Ball
Regina Hackett takes her Art To Go
Artopia
John Perreault's art diary
CultureGrrl
Lee Rosenbaum's Cultural Commentary
Modern Art Notes
Tyler Green's modern & contemporary art blog
Creative Commons License
This weblog is licensed under a Creative Commons License.