an blog | AJBlog Central | Contact us | Advertise | Follow us:
You are here: Home / Archives for value

Becoming Indispensable

Posted May 15th, 2013 by Leave a comment
20130514_173928

Editor’s note:  As part of our online discussion around The Summit at Sundance, we have invited participants in The Chief Executive Program to frame each of our problems to solve. Here, Basma El Husseiny takes on the problem: Maximize the cultural field's value in the eyes of the public/society. While articulating the value of what arts organizations offer to society in specific quantitative terms is necessary and important, most people will not be able to see the connection between these terms and the change they would like to happen … [Read more...]

Topic: Events The Summit at Sundance | Themes: , , , ,

Raising the Tide of Value

Posted May 10th, 2013 by 4 comments

Editor’s note: Over the next two weeks, we’ll feature posts around the final convening of our Chief Executive Program, The Summit at Sundance. We invite you to participate in an online discussion of four major issues facing the cultural field. In this post, Dallas Shelby introduces the last of the problem statements. Why do the arts matter? Why does creativity matter? Why do you matter? What value do we create? We should all be able to answer these questions, and the easier it we can make it to do so the better off we will be.  We may … [Read more...]

Topic: Events NAS Experience The Summit at Sundance | Themes: , , ,

Defining Our Value

Posted April 11th, 2013 by 8 comments
Battersea

The recent flurry of articles around the “failure” of the creative class to save our cities—as Richard Florida’s writings have been characterized as promising—and the challenges of measuring the value of “creative placemaking” has me wondering if we are nearing the end of the road for all of the instrumental arguments we have been making for the nonprofit arts over the past 30 years.  Or perhaps we ran out of road a while back but just didn’t notice. One of our most beloved arguments for support of the arts has been the idea … [Read more...]

Topic: NAS Experience | Themes: , , ,

A Single Customer Promise?

Posted February 21st, 2013 by Leave a comment
Program-level positioning statements

There is a question we get all the time in our Strategic Marketing seminar: should an organization be able to create a single positioning statement for the entire organization to summarize its value promise, or should it have a collection of positioning statements for different programs and target audiences? This always leads to interesting discussion but I've never felt we had a galvanizing way to answer the question. Earlier this week, Gail Crider and I were working on the design for a program in cultural entrepreneurship for a potential … [Read more...]

Topic: NAS Experience | Themes: , ,

Salzburg Global Forum: Some Final Thoughts

Posted November 18th, 2012 by , , and Leave a comment
Salzburg Global Forum for Young Cultural Leaders

We introduced Field Notes as a means of amplifying meaningful conversation. Over the last couple of weeks we put that to the test with content from the Salzburg Global Forum for Young Cultural Leaders, a program that was essentially 5 days of non-stop (and I mean that in the best possible sense) conversation among 64 people from 35 different countries. On an individual basis, I learned something from each conversation, each interview, each post. On a collective basis, what I learned was not something new but it was still incredibly valuable … [Read more...]

Topic: Creating & Communicating Value Events Role of Arts in Civil Society What is Global and Local? Young Cultural Leaders Forum | Themes: , , ,

What value does the arts create and how do we articulate it?

Posted October 28th, 2012 by Leave a comment
Deirdre Prins-Solani

Watch this video featuring Deirdre Prins-Solani, an independent heritage and cultural expert in South Africa and Salzburg Global Forum for Young Cultural Leaders faculty member, talking about the interaction between the sacred and public spaces and how that tension creates value.     Add your voice to the discussion. Use the comments below to weigh in with your thoughts on how we in the arts create and articulate value.   … [Read more...]

Topic: Creating & Communicating Value Young Cultural Leaders Forum | Themes: ,

an ArtsJournal blog