Lessons from a Grocery Chain

BrownsSuperStore

It's amazing where one can find inspiration. In May NPR did a feature on a Southwest Philadelphia grocery store that I immediately tweeted. Then as I read it in more detail I discovered I simply had to write about it. The story concerns opening a grocery store in what was considered to be a "food desert"–an urban area that ostensibly will not support a traditional grocery store with fresh produce and associated "middle class" staples. When Jeff … [Read more...]

AftA Thoughts 2015: Bait and Switch

CarrotOnString

As I said in my last post, in June I attended Americans for the Arts convention in Chicago. As part of my annual reflections on that experience, I wanted to comment on something that's been on my mind for years. In plenary sessions videos and performers were featured that demonstrated the power of the arts to transform lives and make communities better places to live. Stories like those are what originally brought me to this work and continue to … [Read more...]

They Just Don’t Wanna?

SpoonOutOfPlace

Createquity's May 6 post Why Don't They Come? was a thoroughly researched piece on barriers to arts participation. It addressed the question of why: People with lower incomes and less education (low-SES) participate at lower rates [than others] in a huge range of activities, including not just classical music concerts and plays, but also less “elitist” forms of engagement like going to the movies, dancing socially, and even attending sporting … [Read more...]

Engage Now!

It has been some time since I first hinted that another book was coming out. And I am happy, nay ecstatic, to say, it's here. Engage Now! A Guide to Making the Arts Indispensable is now available in paperback. The ebook version will be out very soon. It's wonderful to have this completed. Two years in the making is a pretty long gestation period. Regular readers of Engaging Matters have seen a good deal of it in draft form in this location. I'm … [Read more...]

Arts Predispositions III: Noes

Crowd-Cropped

In my last two posts, Arts Predispositions I: Yeses; Arts Predispositions II: Maybes, I introduced the notion of categories in the universe of those who do not take advantage of the arts we present. This thinking is based on work of Bradley Morrison and Julie Dalgleish in the early 1990’s presented in Waiting in the Wings. A central feature of that book was an understanding of the population as a whole being divided into Yeses, Maybes, and Noes … [Read more...]

Arts Predispositions II: Maybes

Crowd-Cropped

In my last post, Arts Predispositions I: Yeses, I introduced the notion of categories in the universe of those who do not take advantage of the arts we present. This thinking is based on work of Bradley Morrison and Julie Dalgleish in the early 1990’s presented in Waiting in the Wings. A central feature of that book was an understanding of the population as a whole being divided into Yeses, Maybes, and Noes with respect to arts participation. … [Read more...]

Arts Predispositions I: Yeses

Crowd-Cropped

In nearing the final stages of my “how to” book on community engagement, a project about which I have hinted a couple of times here, I have been playing with a new concept that may be helpful in plans to reach those who are not currently involved with the arts. This post and my next two will lay out the basic ideas. There is a tendency to look at the universe of non-participants in the arts as an undifferentiated whole except for economic class … [Read more...]

Engagement Research: Talk to Them

GuineaPigs

This is the third in a series of posts dealing with the ways we in the arts unconsciously distance ourselves from the public. This time I want to expand a bit on the potential of market research to separate us from communities as well as its significant potential for supporting engagement. To that  end, let me being with a story I've used several times in my speaking engagements: Twenty years ago, my sister-in-law was the harried mother of two … [Read more...]

Self-Made Barriers

BerlinWall

In my last post I reflected on the potential damage to relationships (or damage to the capacity to form relationships) with those outside the inner world of the arts that the word "outreach" can inflict. (Outreach) I mentioned that there were other such words or concepts that have the effect of creating or supporting distance between our organizations and those with whom we would like to build meaningful relationships. There are, in our field, … [Read more...]

Outreach

090806-N-6220J-004

I've just returned from speaking at the first ever Central Oregon Arts Summit in Bend, OR. It was a great (and quick) trip to a place that appears to be reaping the benefits of over twenty years of active work cultivating a public policy climate favorable to the arts. As one demonstration, the voters of Bend recently approved a hotel tax dedicated to supporting the arts and culture. Travel and speaking with peers from around the country always … [Read more...]