Money Back Guarantee – Can You Take The Risk Out Of Paying To See Art?

Richard Cahan had an idea. If theatres were worried about programming risky work because audiences might not shell out money to see it, and audiences were balking when it came to taking a chance on something new, why not just eliminate the risk?Cahan's a part-time program officer with the Richard H. Driehaus Foundation in Chicago, so he came up with a plan: the foundation would back a money-back … [Read more...]