Terms Of Endearment – How Does An Orchestra Spell Success?

How do good ideas take hold? It's not enough to talk about them; the context in which you talk about them has to be right. How do producers pitch ideas for movies? They relate them to other movies that have already been successful. So Terminator meets Cheaper by the Dozen gets you to Kindergarten Cop (don't ask). Bilbao Guggenheim gets you to a whole new generation of museum buildings as art. … [Read more...]