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Judith H. Dobrzynski on Culture

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Music Lessons for Museums

Over the past year or so, I have had the pleasure of working with the Wallace Foundation on its Building Audiences for Sustainability program, which has been funding initiatives at performing arts organizations for the past few years.

My project–a case study that was just published–involved the Seattle Symphony Orchestra, and it took me to Seattle twice this year to interview SSO officials and audience members and to view the three new concert concepts that SSO had started to appeal to the “new urban cultural consumers” in booming downtown Seattle. Like most symphonies, SSO had been experiencing declining audiences, and the new formats were more informal than its core “Masterworks” series.

Wallace provided funding to conduct market research,  both focus groups and surveys, and to analyze ticket sales–all of which helped SSO learn what it was doing right, and what it might do better.

Although the article was about music, there’s a lesson in it, I think, for museums. You should read the whole article to understand the dynamics in Seattle, the new offerings/initiatives SSO devised, and the nuances. But let me distill a few takeaways:

  • Along with the informality and an earlier start for the most promising new initiative, called “Untuxed,” SSO added “engagement” activities–e.g., a host for the concert, the opportunity to sit on stage and to talk with musicians, etc. The market research showed that, while these add-ons were nice, they did not add to the lure of those concerts. Rather–and this is good, imho–the ticket-buyers came because of the programming, the music! Nothing else. And that’s good. They also wanted to hear music that, in advance, they knew that they would love. They were less adventurous than expected.
  • This discovery led to course-corrections in what music was programmed to these concerts–and how they were programmed.  SSO had been making its musical decisions partly on what was easiest—which pieces were being rehearsed at particular moments, for example. No longer.
  • A few “engagement” activities were critical in maintaining audiences, but not those “add-ons.” Rather, it was those that created loyalty among members, that enhance the customer experience–an initiative called “Surprise and Delight.” For example, new members are greeted by name when they come to concerts, and some are given free drink tickets.
  • The whole staff is also being trained in customer relations.

 

 

 

A New American Home for Italian Contemporary Art

There’s a new kid on the art block in the Hudson River Valley–Magazzino, in Cold Spring, about an hour and 45 minutes north of New York City. I went up to attend its opening on Saturday and made a trip, too, to Jack Shainman Gallery’s The School, further up the Hudson Valley in Kinderhook. The School just began its fourth season, more about which later.

Magazzino features postwar and contemporary Italian art; this private warehouse space, which is free and open to the public by appointment capable of being booked on its website, is the creation of collectors Nancy Olnick and Giorgio Spanu. It was built with a disused dairy distribution center, then computer factory, as a base, then expanded by architect Miguel Quismondo. It’s a quite a handsome building from the outside, as you can see in the picture at left, and the spaces inside are very good for art. As Spanu said at the opening, “the protagonist was the art. We wanted a container to contain the art, and not the opposite.” Bravo for those sentiments!

The first exhibition, drawn from the couple’s collection, pays homage to Margherita Stein, whose gallery in Turin helped launch the Arte Povera movement. Among the artists whose work is on display are Alighiero Boetti, Luciano Fabro, Mario Merz, Giuseppe Penone, Michelangelo Pistoletto (that’s one of his sculptures in the foreground of top picture) and Jannis Kounellis.  This is an area that I, and I suspect many other potential visitors, are not totally familiar with–and Magazzino has helpfully provided a booklet illustrating each work on display and an explanation that would be a wall label–if the gallery had labels, which it does not. This, much like  then one I was given, and which I praised, at the National Gallery’s Michelangelo/Sebastiano exhibit, is better.

Magazzino will also have a library, with 4,000 to 5,000 books about Italian art, open to scholars and researchers. Eventually, they’ll all be digitized for online access.

Che meraviglia!

A few more pictures, including–in the top one–three of the artists (L to R), Domenico Bianchi, Spanu, Marco Bagnoli, Remo Salvatori, his wife, Olnick (and other guests).

 

 

 

Dan Weiss Announced As Met’s CEO: Initial Thoughts

My initial reaction to this morning’s announcement from the Metropolitan Museum*–that Daniel H. Weiss is now President and Chief Executive Officer, with the TBD director reporting to him–is skepticism.

I’ve got nothing against Weiss. I don’t know him. But as a long-time student of corporate governance and museum governance, I don’t think this particular arrangement is best at the Met. Sometimes it works at other museums, sometimes not. It usually depends on the personalities involved.

But for me, the Met’s director, should be the paramount leader (that’s sounds ominously North Korean, and I don’t mean it that way!). It’s the Country’s best museum; it should have the best director and to get that person must be able to offer the job as CEO.

The Met’s press release says this:

…the Board concluded that Weiss’s background as a distinguished scholar with a doctorate in art history and college president, as well as his outstanding tenure for the past two years as President of The Met, make him an exceptional fit to lead the Museum. The Board’s decision follows a comprehensive review of the Museum’s organizational structure, roles, and leadership titles, followed by extensive discussions in a series of Executive Committee and Board meetings over the past three months….

The release also said that “…the Museum will lead a search to appoint a Director of the Museum, who will report to Mr. Weiss. The President and CEO will be responsible for the overall leadership of the Museum, and the Director will lead the core mission functions.”

Interestingly, the Met noted that the director reported to the CEO in the past–but that is not what they said in 1999. Here’s the release:

The Metropolitan Museum of Art has had both single- and dual-leadership models in the last four decades of its 147-year history. In the single-leadership model, the Director has previously reported to the President, as Philippe de Montebello did upon becoming Director in 1977. More recently the President has reported to the Director and CEO, which began in 1999 when Mr. de Montebello was appointed to assume the role of Director and CEO.

But when I was a culture reporter for The New York Times, and wrote in January, 1999 an article about the departure of William H. Luers as President, the Met insisted on a correction. Here was my lede:

In more than a dozen years as president and chief executive of the Metropolitan Museum of Art, William H. Luers never really spoke out about the nation’s biggest art museum or his tenure there. That was the deal he cut with the museum’s director, Philippe de Montebello.

Mr. de Montebello, though technically his subordinate, rules over the Met’s art, and has always aspired to hold both jobs one day, as most museum directors do.

Here is what the Met insisted upon:

An article yesterday about William H. Luers, the departing president of the Metropolitan Museum of Art, misstated the relationship between his position and that of Philippe de Montebello, the museum’s director. The two have been equal, both reporting to the chairman; the director is not subordinate to the president.

For me, this only points out the sensitivity of the subject. And it raises the prospect that some excellent candidates for director will not want the job if they cannot be the CEO.

Watch, though: this will be the time when the Met decides to have a woman as director, but not CEO.

*I consult to a foundation that supports the Met.

If This Can Happen at the Met and the British Museum…We Have A Big Problem

Two completely unrelated news items have prompted this post.

It has become pretty clear of late that many people do not know how to behave (gosh, is that too old-fashioned a term, even?) in art museums.

On May 4, the New York Post reported that celebs at the Met’s* recent Costume Institute gala had smoked cigarettes, vaped and in general misbehaved, blocking access to the stalls and upsetting trustees and other donors. It quotes one source saying:

“As a donor to the Met, I was so insulted to see all these ‘celebrities’ smoking and taking selfies of themselves in the bathroom. Mostly, it’s disrespectful to the art collection, which needs to be kept 100% smoke-free. I would honestly like to see these people fined by the city.”

And another said:

…that one buttoned-up female board member was horrified when she went into the ladies’ loo and found a host of celebs cavorting around inside, including Sean “Diddy” Combs, Kylie Jenner, Paris Jackson, Kim Kardashian, and Kendall and Kylie Jenner, who took an epic selfie.

Time to rethink Anna Wintour’s concept for the gala?

Add to that this, which The Art Newspaper recently reported:

The British Museum has more than 50 incidents a year of pencil graffiti on its ancient sculptures. The London museum uses the term “graffiti” to refer to any marks drawn by visitors (not just written letters), and in most cases they are accidentally applied, usually by schoolchildren. Pencil is removable, but with one case a week, this raises serious concerns about the protection of the collection and the way the galleries are monitored.

…Pencil is removable, but with one case a week, this raises serious concerns about the protection of the collection and the way the galleries are monitored.

Last year, the UK’s Telegraph discovered that nearly 1,000 “precious” items in British museums had been damaged over the last decade.

I’ve increasingly noticed the posting of Don’ts, and sometimes Dos, at museums. They do not seems to be enough.

*I consult to a museum that supports the Met.

Who Gets What? David Rockefeller’s Art Bequests

Of all his art interests, we have long known that the Museum of Modern Art came first for David Rockefeller, who died last month. But there were in his will a few other bequests for museums.

MoMA is to receive $125 million overall; he had already begun giving MoMA annual $5 million installments to fulfill the $100 million pledge he made to MoMA in 2005.  Now it seems, according to his will, that the total will be bigger.

The will, which Forbes looked up for us, was filed in Westchester County Surrogate’s Court; it splits up his fortune, estimated at $3.3 billion.

Aside from MoMA, no arts institution was given cash. Rather, Rockefeller also gave MoMA some of his art works–some details below–and he left a few of his paintings, as follows, for others, Forbes said. Most of the collection will be auctioned–and I’ve heard but have not confirmed that Christie’s has the trove locked up.

  • “Paysage de Banlieu” a painting by Maurice de Vlaminck to the Museum of Fine Arts in Boston.
  • “Landscape Near Pontoise” a painting by Camille Pissarro to the National Gallery of Art in Washington, D.C.
  • “River Cove” a painting by Andrew Wyeth to the Portland Museum of Art in Portland, Maine.
  • “La Brioche” a painting (above right) by Edouard Manet to the Metropolitan Museum of Art in New York.
  • “Death of the Virgin” a painting by Martin Schongauer to the Pierpont Morgan Library in New York.
  • Four reverse painted portraits entitled “Somer”, “Elizabeth”, “Betty”, and “Laura” as well as “Clarendon Dix” and “Othello and Desdemona” by Michele Felice Corne to the Colonial Williamsburg Foundation in Williamsburg, Virginia.
  • Various “oriental sculpture” located in the Abby Aldrich Rockefeller Garden will be divided up and given to the Museum of Fine Arts in Boston and the Mount Desert Land and Garden Preserve in Seal Harbor, Maine.
  • A collection of Native American paintings and artifacts originally assembled by David’s parents, John D. Rockefeller Jr. and Abby Aldrich Rockefeller, are to be maintained in their current state inside one of Rockefeller’s Maine homes by the Mount Desert Land and Garden Preserve.

MoMA, meanwhile, will receive:

  • The Promenade” by Bonnard
  • “Landscape at l’Estaque (1907)” by Georges Braque
  • “Boy in Red Waistcoat”, “La Montagne Saint Victoire” and “Still Life with Fruit Dish” by Paul Cezanne
  • “Charing Cross Bridge” by Andre Derain
  • “Le 14 Juillet au Havre” by Dufy
  • “Portrait of Meyer de Haan” by Paul Gauguin (at left; already a fractional gift)
  • “Interieur a la Fillette (La Lecture) (1905-1906)” by Henri Matisse
  • “Le Coq (1938)”, “Woman and Dog under a Tree” and “The Reservoir, Horta (1909)” by Pablo Picasso
  • “Portrait of M. Felix Feneon in 1890” by Paul Signac.

 

 

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About Judith H. Dobrzynski

Now an independent journalist, I've worked as a reporter in the culture and business sections of The New York Times, and been the editor of the Sunday business section and deputy business editor there as well as a senior editor of Business Week and the managing editor of CNBC, the cable TV

About Real Clear Arts

This blog is about culture in America as seen through my lens, which is informed and colored by years of reporting not only on the arts and humanities, but also on business, philanthropy, science, government and other subjects. I may break news, but more likely I will comment, provide

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