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Engaging Matters

Doug Borwick on vibrant arts and communities

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Targets and Timeframes

September 26, 2018 by Doug Borwick

I have recently found myself concerned with issues related to measuring community engagement, particularly its benefits to arts organizations. (Two-Phase Engagement; Reach and Frequency) There is a tendency among some to know that community engagement is a good thing and, therefore, to resist attempts to measure it's impact. If I'm honest, I may sometimes find myself in that group. There are others who assume that community engagement is at best … [Read more...]

One Wo/Man Band

February 28, 2018 by Doug Borwick

I am frequently asked whether an arts organization can successfully engage communities with just one person assigned the responsibility for "engaging." One answer, given with considerable trepidation is, "It depends." If it's a small organization, if community engagement is represented/honored in all decision-making processes, if everyone in the organization maintains a commitment to engagement in all of their work, then "Maybe." If not, the … [Read more...]

Evaluating Engagement: Outcomes

September 20, 2017 by Doug Borwick

Evaluation of any kind is a challenge for nonprofit organizations generally and for nonprofit arts organizations in particular. Resource constraints and focus on mission, sometimes at the expense of critical management issues, make evaluation a frequent afterthought if considered at all. Evaluating community engagement is particularly difficult because it is in its infancy as a practice for arts organizations. As such, it is no surprise that … [Read more...]

What You Can Leave Out

June 22, 2016 by Doug Borwick

In April I attended the Charlotte Jazz Festival (a new festival with a considerable amount of promise). On the first evening I heard an ensemble performance in which the pianist doubled on harmonica. In a particularly lively number he would frequently have to move back and forth between the two instruments. On one occasion he had considerable difficulty getting the harmonica out of his hand so he could attend, with both hands, to the demands of … [Read more...]

The Ethics of Engagement

April 1, 2015 by Doug Borwick

Last week I had the privilege of participating in a conference presentation at TCG’s (Theatre Communications Group) Audience (R)Evolution Convening addressing the Ethics of Engagement. I was one member of a panel of four including Martha Lavey, Artistic Director, Steppenwolf Theatre Company; Seema Sueko, Associate Artistic Director, Pasadena Playhouse; and Shay Wafer, Executive Director, 651 Arts. Facilitator Michael Rohd, Founding Artistic … [Read more...]

The Disciplined Pursuit of Less

January 5, 2013 by Doug Borwick

I have been waiting for some time to write about this fascinating blog post by Greg McKeown from the Harvard Business Review: The Disciplined Pursuit of Less. It is in the tradition of Jim Collins' Good to Great. Indeed, Mr. McKeown's graphic looks a lot like Collins' Hedgehog Concept graphic. He suggests we identify our core passion, that at which we are best (talent)–not merely good but best, and that which is most needed in the world. What we … [Read more...]

About Doug Borwick

Doug Borwick is a past President of the Board of the Association of Arts Administration Educators and was for nearly 30 years Director of the Arts Management and Not-for-Profit Management Programs at Salem College in Winston-Salem, NC. He is CEO of Outfitters4, Inc., providing management services to nonprofit organizations and ArtsEngaged providing training and consultation to artists and arts organization to help them more effectively engage with their communities. [Read More …]

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About Engaging Matters

The arts began as collective activity around the campfire, expressions of community. In a very real sense, the community owned that expression. Over time, with increasing specialization of labor, the arts– especially Western “high arts”– became … [Read More...]

Books

Community Engagement: Why and How

Building Communities, Not Audiences: The Future of the Arts in the United States Engage Now! A Guide to Making the Arts Indispensable[Purchase info below] I have to be honest, I haven’t finished it yet because I’m constantly having to digest the ‘YES’ and ‘AMEN’ moments I get from each … [Read More...]

Gard Foundation Calls for Stories

The Robert E. Gard Foundation is dedicated to fostering healthy communities through arts-based development, it is currently seeking stories from communities in which the arts have improved the lives of citizens in remarkable ways. These stories can either be full descriptions (400-900 words) with photos, video, and web links or mini stories (ca. 200 words) […]

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