It's no secret that I advocate for arts organizations addressing community interests. (Well, duh!) And, in order to do that, we have to know what those interests are. (Again, duh!) On my website I address some of the ways we can start to discover those interests. (Community Learning) Of course, the simple answer is to talk to members of those communities. And we absolutely should do so. But if this is so important, here's another thing we could … [Read more...]
Community Engagement Training
Welcome to the Shameless Commerce Department of ArtsEngaged. I've indicated here over the past year that we have been developing training programs for the field. They are intended for people interested in moving their organizations toward more effective community engagement. We have piloted three beta test (actually alpha and beta) groups and are putting together two or three more. We will soon be beginning the regular offerings described below. … [Read more...]
Zero Sum Funding?
The pursuit of grants, sponsorships, and donations is a central focus of all nonprofits–the arts no less than any other type of tax exempt entity. It keeps us up at night, permeates our dreams (and nightmares), and occupies many, if not most, of our working hours. Over the years I've come to observe that this work is often rooted in an assumption so deep we don't even realize we assume it. That is, the universe of funds from which we may … [Read more...]
Evaluating Engagement: Outcomes
Evaluation of any kind is a challenge for nonprofit organizations generally and for nonprofit arts organizations in particular. Resource constraints and focus on mission, sometimes at the expense of critical management issues, make evaluation a frequent afterthought if considered at all. Evaluating community engagement is particularly difficult because it is in its infancy as a practice for arts organizations. As such, it is no surprise that … [Read more...]
Arts 1.0
Web 1.0 was the internet before "talkback." It was static one-directional communication. Whether intentional or not, it was inherently self-centered, presenting the view of the owner of the website. Web 2.0 is the interactive internet where people are invited and encouraged to make their views known. I recently drafted a series of statements in an effort to differentiate among sales, audience development, audience engagement, and community … [Read more...]
The Board’s Role in Community Engagement: II
Last time I presented the first part of a discussion about the potential for boards as positive resources for community engagement. Here is the rest of the text. Getting to Yes Since the inertial tendency of a nonprofit arts board may be ambivalent (or worse) toward community engagement, it is important to develop a strategy for developing enthusiastic support. The first step is to identify and then enter into preliminary discussions with … [Read more...]
The Board’s Role in Community Engagement: I
The board of directors of a nonprofit arts organization can and should play an important role in planning for and adopting community engagement as a crucial mission strategy. There is a tendency on the part of some (I have been guilty of this myself) to view the board as an obstacle to be overcome in this work. Yet the board’s potential as a resource for furthering the work of community engagement is considerable and we owe it to ourselves to … [Read more...]
Who’da Thunk?
I don't like spending money. I'm leery of signing up for ongoing contracts for service unless I really, really have to (want to). So when we bought a new "pre-owned" car that came with a three-month trial subscription to SiriusXM™ satellite radio I was not overwhelmed with joy. But here's what happened. I kinda like the Sixties radio station, the Margaritaville station, the Classic Vinyl station, and my wife loves the Seventies station. When the … [Read more...]
Communities as Data Points?
Sometimes a blog post derives from seeing something that only tangentially relates to its point. Such is the case with this one. A while ago I saw an article on the Wallace Foundation's support of a project for Ballet Austin. It is an interesting and valuable marketing study related to audiences, arts industry assumptions about them, and new ways to draw more people into new work based on the research. It is a fascinating report and an important … [Read more...]
Engagement Terminology
Since I got into the weeds of defining development terms last week (Development Terminology), I thought it was time to present the latest in my thinking about terminology related to community engagement. Over the nearly six years that I've been writing this blog I've been working on definitions that help explain engagement's place in the arts management tool box. There has been much confusion and misunderstanding about exactly what community … [Read more...]