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Engaging Matters

Doug Borwick on vibrant arts and communities

Getting It Right

November 17, 2021 by Doug Borwick

As part of Engaging Matters’ 10th Anniversary, we are highlighting important and/or popular posts from the past. In reviewing such posts it became clear that many were grouped thematically. As a result, this Anniversary series will, for the most part, present the theme with links to relevant posts rather than simply re-posting individual items.


Early this year, looking/hoping for a light at the end of the COVID tunnel, I wrote a series of posts addressing the need to take the opportunity for a strategic re-set in the arts.

  • Getting the Question(s) Right
  • Connect
  • Matter
  • Build Back Better

The Delta variant moved the light a good deal further down the tunnel but someday . . . . The lessons about getting things right will still apply whenever we are able to reconnect with the public in sustainable ways.

Here are some highlights from the posts:

Getting the Question(s) Right

  • “[O]ur question should not be “How will post-pandemic life impact us and our work?” Our questions should be, first, ‘What are our communities feeling/ experiencing?’ and second, How can we help them?’”

Connect

  • “Connecting with new communities begins with a sincere desire to do so. . . . “
  • “[W]e all should be heavily invested in connecting more and more people with the art we love.”
  • “People are not, today, predisposed to give the aloof artist or arts organization much benefit of the doubt. In a time when expanding reach is critical, the first tool that needs to be mastered is the skill of relationship building, and a vital ingredient for success in that is humility.”

Matter

  • “The mindset that ‘We matter because we present great art.’ does not cut it. It is only things that people see as important to their lives that fill this bill.”
  • “[W]ill arts organizations emerge in a post-pandemic environment seen in a positive light by enough people to be sustainable for the long term? Unless we significantly alter our relationships with the new communities that are vital for our survival, we may not be seen at all.

Build Back Better

  • “Commit to Community: We need new habits of mind that see our organizations as providers of resources that can and should address community interests.”
  • “Commit to Equity: The national mood is such that if we are not seen as actively supporting the furtherance of justice we’ll be overwhelmed by a cultural tsunami.”
  • “Commit to Participation: find ways to get people doing the arts. This will build solid relationships between them and the organizations that provide the opportunities. In some cases it may also, as I’ve seen people suggesting recently, provide (not insignificant) new revenue streams.”

It is still difficult for me to believe that Engaging Matters is over ten years old. Much has changed in that time and, I hope, the prospects for substantive community engagement in the nonprofit arts industry have improved at least a bit. This will be the final post reflecting on that journey. I hope there have been things here that have clarified matters or raised important questions for you.

The Holiday Season is upon us. There may be another post or two before year end . . . or there may not. Regardless, in the meantime, be safe, be healthy, and be good to yourselves.

Engage!

Doug

Photo:

Some rights reserved by Andrepax

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Related

Filed Under: 10th Anniversary, The Practice of Engagement Tagged With: arts, community engagement, relationships

About Doug Borwick

Doug Borwick is a past President of the Board of the Association of Arts Administration Educators and was for nearly 30 years Director of the Arts Management and Not-for-Profit Management Programs at Salem College in Winston-Salem, NC. He is CEO of Outfitters4, Inc., providing management services to nonprofit organizations and ArtsEngaged providing training and consultation to artists and arts organization to help them more effectively engage with their communities. [Read More …]

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About Engaging Matters

The arts began as collective activity around the campfire, expressions of community. In a very real sense, the community owned that expression. Over time, with increasing specialization of labor, the arts– especially Western “high arts”– became … [Read More...]

Books

Community Engagement: Why and How

Building Communities, Not Audiences: The Future of the Arts in the United States Engage Now! A Guide to Making the Arts Indispensable[Purchase info below] I have to be honest, I haven’t finished it yet because I’m constantly having to digest the ‘YES’ and ‘AMEN’ moments I get from each … [Read More...]

Gard Foundation Calls for Stories

The Robert E. Gard Foundation is dedicated to fostering healthy communities through arts-based development, it is currently seeking stories from communities in which the arts have improved the lives of citizens in remarkable ways. These stories can either be full descriptions (400-900 words) with photos, video, and web links or mini stories (ca. 200 words) […]

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