• Home
  • About
    • Engaging Matters
    • Doug Borwick
    • Backstory-Ground Rules
    • Contact
  • Resources
    • Building Communities, Not Audiences
    • Engage Now! A Guide to Making the Arts Indispensable
  • EM’s List
  • AJBlogs
  • ArtsJournal

Engaging Matters

Doug Borwick on vibrant arts and communities

The Arts Benefit from Engagement

May 18, 2013 by Doug Borwick

VietVetMemorialThis blog is all about the arts and community engagement. Last time (More on Artists and Engagement) I began a discussion about the role of the artist in this mix. Here, I want to consider yet again the fact that community-focused or community-aware art does not in any way imply inferior art.

Contrary to assumptions some make, community engagement does not even remotely mean churning out Lion King sequels. The assumption that it does suggests (though it doesn’t prove) something about the “assumer’s” attitude toward the public. I have written about this on numerous occasions here, notably in R E S P E C T:

By that I mean I don’t think it’s necessary to “give them what they want.” . . . The key is to respect people. Giving people what they need rather than what they want is a form of deep respect, if that is indeed what we are doing. If we are simply giving them what we want to give, that is profound disrespect. In order to distinguish the difference, we need to reframe our own perspective and get to know “them.”

Great art has always found inspiration in concerns of the public. Picasso’s Guernica and Robert Motherwell’s Elegy to the Spanish Republic series responded to outrage and sorrow over the Spanish Civil War. Of course neither artist was a community-focused artist in the sense of which I speak, and these works were difficult for the general public to appreciate when they were created. However, the point of connection established by addressing something of importance to the public is a critical element in community engagement.

Michael Tippett’s A Child of Our Time is a reflection on Kristallnacht. Its use of African-American spirituals as a means of highlighting issues of racism and oppression was a good artistic choice in addition to one that made the piece more widely accessible.

Maya Lin’s design for the Vietnam Veterans Memorial is a brilliant example of an artist understanding what an entire nation needed in order to heal from a devastating experience. It is today one of the most successful monuments in Washington, DC.

Each of these works sprang from awareness of community issues. The artists responded to concerns shared by the public at large. The Spanish Civil War, Kristallnacht, and the Vietnam War were all major events about which no one could have been unaware. Great art was the result.

The more artists are aware of community concerns large and small the more starting points they have both for their art and for connecting with the community. Community engagement is about mutually beneficial relationships–art is advanced and the well-being of individuals and communities is enhanced. For the artist that chooses to do so, relationship-building with segments of “the public” can be a valuable means of enriching their work.

———–

On another topic, you may be interested in EmcArts’ contest to pick participants in their next round of “innovation support”: Business Unusual National Challenge.

Engage!

Doug

Photo:AttributionShare Alike Some rights reserved by wallygrom

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to print (Opens in new window) Print

Related

Filed Under: Examples, Overview, Principles Tagged With: arts, community engagement, creativity

Comments

  1. richard kooyman says

    May 18, 2013 at 8:32 am

    Doug, I think you might have it exactly backwards.

    A good case could be made that the respect which you speak of needs to be encouraged more from the viewer to the artist. Artists need more respect.; read about what you are looking at, learn more about the artist and what they do, realize the difference between personal taste and knowledge about a subject. Learn about the history of art, when and why things happened. Knowledge of process and history make experience richer and more alive. Art isn’t just entertainment.

    Most great art has been initially rejected by the public. Where’s the respect?

    FYI, Picasso said this about his masterpiece Guernica “…this bull is a bull and this horse is a horse… If you give a meaning to certain things in my paintings it may be very true, but it is not my idea to give this meaning. What ideas and conclusions you have got I obtained too, but instinctively, unconsciously. I make the painting for the painting. I paint the objects for what they are.”
    The public reacted with overwhelmingly negativity to the painting when it was first exhibited as was Lin’s Vietnam Memorial. These two artist reacted to what was happening in the world. That is different that your vague suggestion that they were somehow connecting to the public concerns.

    I don’t think most good artists assume anything about audiences as you suggest. They are involved with the work, their art, their craft. Of course artists want their work to connect to something, someone, maybe idealistically even with everyone. But I doubt it is the reason why most artists make work. Some work is rejected by the public, some becomes an instant hit, and some only years later is realized as having had a profound effect on the history of art. This is what those who are currently obsessed with the neo-liberal language of engagement and inclusion fail to realize. Art just doesn’t work the way you say it does or should.

    Here is my bottom line, after which I promise to give your blog a rest. I’m not saying that artists who work with communities in some type of interrelated capacity and participatory manner isn’t a rewarding and nice thing. Does that make the product of that relationship art? Maybe. Maybe not. It just depends. But I think your field needs to take a closer and more historical look at the changes you propose, what gets lost, and what is actually meant by all this chatter about engagement.

  2. richard Kooyman says

    May 18, 2013 at 5:00 pm

    Real engagement with art. http://channel.louisiana.dk/video/siri-hustved-art-memory

About Doug Borwick

Doug Borwick is a past President of the Board of the Association of Arts Administration Educators and was for nearly 30 years Director of the Arts Management and Not-for-Profit Management Programs at Salem College in Winston-Salem, NC. He is CEO of Outfitters4, Inc., providing management services to nonprofit organizations and ArtsEngaged providing training and consultation to artists and arts organization to help them more effectively engage with their communities. [Read More …]

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,552 other subscribers

About Engaging Matters

The arts began as collective activity around the campfire, expressions of community. In a very real sense, the community owned that expression. Over time, with increasing specialization of labor, the arts– especially Western “high arts”– became … [Read More...]

Books

Community Engagement: Why and How

Building Communities, Not Audiences: The Future of the Arts in the United States Engage Now! A Guide to Making the Arts Indispensable[Purchase info below] I have to be honest, I haven’t finished it yet because I’m constantly having to digest the ‘YES’ and ‘AMEN’ moments I get from each … [Read More...]

Gard Foundation Calls for Stories

The Robert E. Gard Foundation is dedicated to fostering healthy communities through arts-based development, it is currently seeking stories from communities in which the arts have improved the lives of citizens in remarkable ways. These stories can either be full descriptions (400-900 words) with photos, video, and web links or mini stories (ca. 200 words) […]

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to print (Opens in new window) Print

Archives

Recent Comments

  • Jerry Yoshitomi on Deserving Attention: “Doug: Thank you very much for this. I am assuming that much of the local sports coverage is of high…” Mar 25, 16:28
  • Alan Harrison on Deadly Sin: II: ““Yes, but it’s Shakespeare!” is a phrase I heard for years in defending the production of the poetry from several…” Feb 17, 19:38
  • Doug Borwick on Deadly Sin: I: “Excellent question.” Feb 11, 16:08
  • Jerry Yoshitomi on Deadly Sin: I: “When I first came into the field and I met our leadership, it seemed to me that ‘arrogance’ was a…” Feb 10, 15:36
  • Doug Borwick on Cutting Back: “Thanks for the kind words. Hope you are well.” Oct 2, 06:58

Tags

arrogance artcentricity artists arts board of directors business model change community community engagement creativity dance diversity education equity evaluation examples excellence funding fundraising future governance gradualism implementation inclusion instrumental international Intrinsic mainstreaming management marketing mission museums music participation partnership programming public good public policy relationships research Robert E. Gard Foundation simplicity structure terminology theatre
Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in