One of the biggest comforts of fast food is its familiarity. Generic from location to location, you know not only what the food will be and how it will taste, but that the ritual of the experience will be familiar too. It isn't that fast food people are necessarily unadventurous; but at least some of the time, they're drawn to the familiar. There's a parallel on the internet. Remember the sense … [Read more...]
Douglas McLennan's blog
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