Often when people talk about using technology, what they’re really talking about is platforms. A blog is a platform. A Facebook page is a platform. A YouTube channel is a platform. They aren’t technology strategies. Platforms are constantly changing, and if you’re locked into one, it’s difficult to keep up when the next one comes along. A smart technology strategy isn’t dependent on a platform, but absorbs them as they come along. So how do you deal with this development?
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