Poynter’s Martin Langeveld says our assumptions that the online audience for newspapers is much bigger than the print audience are flat out wrong.
All generally accepted truths notwithstanding, more than 96 percent of
newspaper reading is still done in the print editions, and the online
share of the newspaper audience attention is only a bit more than 3
percent. That’s my conclusion after I got out my spreadsheets and
calculator out again to check the math behind the assumption that the
audience for news has shifted from print to the Web in a big way.