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The Artful Manager

Andrew Taylor on the business of arts & culture

The TED Commandments

May 15, 2009 by Andrew Taylor

ted_commandments.jpgI’ve often expressed my admiration for the TED conference keynotes — 20-minute nuggets of insight, humor, provocation, and revelation by really smart and engaging people. A perfect fit for my bus ride home.

So, I’m thrilled that the ground rules behind those great presentations are available on-line. Tim Longhurst (via Garr Reynolds) offers a transcription of the ”TED Commandments’‘ that arrive on a stone tablet to those invited to speak (no, really, a stone tablet). Not to say that the rules make the speakers great, but they certainly help frame a positive space for greatness.

Worth remembering for any public presentation or conference session:

  1. Thou Shalt Not Simply Trot Out thy Usual Shtick.
  2. Thou Shalt Dream a Great Dream, or Show Forth a Wondrous New Thing, Or Share Something Thou Hast Never Shared Before.
  3. Thou Shalt Reveal thy Curiosity and Thy Passion.
  4. Thou Shalt Tell a Story.
  5. Thou Shalt Freely Comment on the Utterances of Other Speakers for the Sake of Blessed Connection and Exquisite Controversy.
  6. Thou Shalt Not Flaunt thine Ego. Be Thou Vulnerable. Speak of thy Failure as well as thy Success.
  7. Thou Shalt Not Sell from the Stage: Neither thy Company, thy Goods, thy Writings, nor thy Desperate need for Funding; Lest Thou be Cast Aside into Outer Darkness.
  8. Thou Shalt Remember all the while: Laughter is Good.
  9. Thou Shalt Not Read thy Speech.
  10. Thou Shalt Not Steal the Time of Them that Follow Thee.

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Comments

  1. Peter Linett says

    May 15, 2009 at 11:17 am

    And not just for public presentations and conference sessions: With minor modifications, this could be a manifesto for how cultural organizations should present, program, and communicate with their audiences.

  2. Kara says

    May 18, 2009 at 12:04 pm

    Thank you for mentioning Garr in your post. I work for Peachpit Press and thought you and your readers might be interested in knowing that he just released his first online streaming video, Presentation Zen: The Video, where he expands on the ideas presented in his book and blog. More info can be found here: http://www.peachpit.com/zenvideo

  3. Bart Bakker says

    May 30, 2009 at 3:48 pm

    I saw there was a TEDxTokyo. does anybody know how to go about using TED style themes to organize a Leadership Renaissance seminar in Canada?

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Andrew Taylor is a faculty member in American University's Arts Management Program in Washington, DC. [Read More …]

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