If you’ve wondered about the best day of the week for sending out mass e-mails to your patrons, eROI has done extensive tracking and research to find the answer: it’s hard to say.
That’s the gist of their most recent analysis of e-mail sending, reading, and clicking. Among their conclusions:
- Fatigue sets in as the week wears on, people tend to read email less later in the week
- Tuesday – Thursday are the highest volume days and marketers are staying away from the edges
- There is minor variation in click-through rates, it all comes down to how compelling and relevant the offer is and little to do with day.
In a word: duh.
I’m wondering if any studies have been done about blogs replacing email newsletters.
We, for example, have switched to a blog at http://tribalartery.blogspot.com as a way to reach our patrons and others interested in tribal art without imposing on them with lengthy newsletters that may never make it through the spam filters.
Any thoughts?