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The Artful Manager

Andrew Taylor on the business of arts & culture

Not aloof and detached, but deeply, deeply human

June 27, 2008 by Andrew Taylor

This one time, at band camp (okay, orchestra camp), I got to watch a slightly crazy and wildly gesticulating individual convince a roomful of young musicians that their power and calling was more than just learning to play well. Rather, he persuaded us that we were part of a long arc of human expression that had depth, meaning, purpose, and power. This was over 30 years ago, when I was younger and thinner, and had less of a practical professional patina about me.

As a young musician, not aspiring to anything in particular, I bought the message. But since then, I had forgotten.

So I was particularly surprised and thrilled to see that slightly crazy and wildly gesticulating individual today, on-line, in an equally inspiring and aligning commentary at TED from February. The man was, and is, Benjamin Zander. And if you’re wondering how to engage a non-arts audience in the arts — not with gimmicks, but with honesty, respect, and contagious passion — watch this.

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Comments

  1. Mike Ross says

    June 26, 2008 at 10:26 pm

    Andrew–this just made my evening. Lots to think about…lots of inspiration for planning for upcoming seasons…Thank you.

  2. Ben Zander says

    August 1, 2008 at 10:55 pm

    Andrew,
    What a joy to read your words!
    Ben Zander

About Andrew Taylor

Andrew Taylor is a faculty member in American University's Arts Management Program in Washington, DC. [Read More …]

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The Artful Manager BookFifty provocations, inquiries, and insights on the business of arts and culture, available in
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