• Home
  • About
    • About this Blog
    • About Andrew Taylor
    • Contact
  • Subscribe
  • Other AJBlogs
  • ArtsJournal

The Artful Manager

Andrew Taylor on the business of arts & culture

Martinis and art, shaken and stirred

March 6, 2006 by Andrew Taylor

If you weren’t sure whether large quantities of distilled beverages, big crowds, and invaluable contemporary artworks would make a good mix, a celebration in February pretty much settled the issue. By many reports, the martini-themed rental event at the Milwaukee Art Museum’s stunning Calatrava addition was about as bad as you can imagine:


People threw up, passed out, were injured, got into altercations and climbed onto sculptures at Martinifest, a semi-formal event organized by Clear Channel Radio and held at the museum Feb. 11, according to several people who attended or worked at the event.

It seems the crowd was a bit larger than planned, the tickets were cheaper than they should have been, and the controls on drinking were lacking altogether.

Corporate rentals are an increasingly important revenue stream for museums and other cultural facilities, along with weddings, parties, and special events. Not only do they generate discretionary cash, but many argue that they draw new faces into the spaces, who may decide to return. In Milwaukee, the martini event certainly made an impression on at least one new patron:


“We were sardined in,” said Collins, a first-time museum visitor. “People, boy, they wanted their martinis.”

See how art can bring a community together?

Filed Under: main

Comments

  1. Terri West says

    March 6, 2006 at 11:17 am

    wow sounds like the beer drinkers were not used to drinking martinis…

About Andrew Taylor

Andrew Taylor is a faculty member in American University's Arts Management Program in Washington, DC. [Read More …]

ArtsManaged Field Notes

#ArtsManaged logoAndrew Taylor also publishes a weekly email newsletter, ArtsManaged Field Notes, on Arts Management practice. The most recent notes are listed below.

RSS ArtsManaged Field Notes

  • Minimum viable everything July 1, 2025
    Getting better as an arts organization doesn't always (or even often) mean getting bigger.
  • The rise and stall of the nonprofit arts June 24, 2025
    The modern arts nonprofit evolved in an ecology of growth. It's time to evolve again.
  • Connection, concern, and capacity June 17, 2025
    The three-legged stool of fundraising strategy.
  • Is your workplace a pyramid or a wheel? June 10, 2025
    Johan Galtung defined two structures for collective action: thin-and-big (the pyramid) or thick-and-small (the wheel). Which describes your workplace?
  • Flip the script on your money narrative June 3, 2025
    Your income statement tells the tale of how (and why) money drives your business. Don't share the wrong story.

Artful Manager: The Book!

The Artful Manager BookFifty provocations, inquiries, and insights on the business of arts and culture, available in
paperback, Kindle, or Apple Books formats.

Recent Comments

  • Barry Hessenius on Business in service of beauty: “An enormous loss. Diane changed the discourse on culture – its aspirations, its modus operandi, its assumptions. A brilliant thought…” Jan 19, 18:58
  • Sunil Iyengar on Business in service of beauty: “Thank you, Andrew. The loss is immense. Back when Diane was teaching a course called “Approaching Beauty,” to business majors…” Jan 16, 18:36
  • Michael J Rushton on Business in service of beauty: “A wonderful person and a creative thinker, this is a terrible loss. – thank you for posting this.” Jan 16, 13:18
  • Andrew Taylor on Two goals to rule them all: “Absolutely, borrow and build to your heart’s content! The idea that cultural practice BOTH reduces and samples surprise is really…” Jun 2, 18:01
  • Heather Good on Two goals to rule them all: “To “actively sample novel experiences (in safe ways) to build more resilient perception and prediction” is about as useful a…” Jun 2, 15:05

Archives

Creative Commons License
The written content of this blog is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Images are not covered under this license, but are linked (whenever possible) to their original author.

an ArtsJournal blog

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in