• Home
  • About
    • About this Blog
    • About Andrew Taylor
    • Contact
  • Subscribe
  • Other AJBlogs
  • ArtsJournal

The Artful Manager

Andrew Taylor on the business of arts & culture

Embodied acts, witnessed by others

October 8, 2012 by Andrew Taylor

Farmer as Artist

SOURCE: Flickr user h.koppdelaney

Nikiko Masumoto offers a lovely essay on the idea of family farmer as performance artist. Given her dual background in a family of family farmers, and her education in gender studies and ‘performance as public practice,’ she seems uniquely suited to the comparison. She suggests that farming can be a performance, according to Elin Diamond’s definition of performance as ”embodied acts, in specific sites, witnessed by others… [and] …a thing done, the completed event.”

Farming produces something essential to the human experience — food — but also requires a full range of senses and sensibilities. To Masumoto, ”Picking grapes is an example of embodied farm knowledge, a dance in the fields; we pick by memory, observation, rhythm, desire.”

And when considered as artistic practice, or creative performance, farming evokes the deep relationship between farmer and land, and the farmer’s work to the experience of the (literal) consumer. Says Masumoto:

What we create on our farm is far more than ”product”—as we grow organic peaches, grapes, and nectarines, we worry about the embodied experiences of our will-be eaters. Our audience is always in our consciousness. We strive to grow nutritious food through ethical and sustainable methods that also result in pleasure. The moment of contact may not be visible—eaters rarely witness farm labor—yet the connection is there. Our daily performances on the farm result in an intimate audience experience: we can think of eating as embodied witnessing, albeit often nameless and unconscious. What we grow, what my hands cradle from the vine, becomes part of someone’s body.

There’s something intriguing about producing work that nourishes the body, both in partnership and in opposition to the forces surrounding you (weather, weeds, water, and such).  Both for the artist and the farmer, the resulting work is both back-breaking and beautiful, and, in turns, more of the former than the latter.

Filed Under: main

Comments

  1. David says

    October 10, 2012 at 5:16 am

    A very unique way to look at farming. Thanks for sharing.

About Andrew Taylor

Andrew Taylor is a faculty member in American University's Arts Management Program in Washington, DC. [Read More …]

ArtsManaged Field Notes

#ArtsManaged logoAndrew Taylor also publishes a weekly email newsletter, ArtsManaged Field Notes, on Arts Management practice. The most recent notes are listed below.

RSS ArtsManaged Field Notes

  • Connection, concern, and capacity June 17, 2025
    The three-legged stool of fundraising strategy.
  • Is your workplace a pyramid or a wheel? June 10, 2025
    Johan Galtung defined two structures for collective action: thin-and-big (the pyramid) or thick-and-small (the wheel). Which describes your workplace?
  • Flip the script on your money narrative June 3, 2025
    Your income statement tells the tale of how (and why) money drives your business. Don't share the wrong story.
  • The sneaky surprise of new arts buildings May 27, 2025
    That shiny new arts facility is full of promise and potential, but also unexpected and unrelenting expense.
  • The one and the many of board service May 20, 2025
    How do nonprofit boards balance individual impulse with collective resolve?

Artful Manager: The Book!

The Artful Manager BookFifty provocations, inquiries, and insights on the business of arts and culture, available in
paperback, Kindle, or Apple Books formats.

Recent Comments

  • Barry Hessenius on Business in service of beauty: “An enormous loss. Diane changed the discourse on culture – its aspirations, its modus operandi, its assumptions. A brilliant thought…” Jan 19, 18:58
  • Sunil Iyengar on Business in service of beauty: “Thank you, Andrew. The loss is immense. Back when Diane was teaching a course called “Approaching Beauty,” to business majors…” Jan 16, 18:36
  • Michael J Rushton on Business in service of beauty: “A wonderful person and a creative thinker, this is a terrible loss. – thank you for posting this.” Jan 16, 13:18
  • Andrew Taylor on Two goals to rule them all: “Absolutely, borrow and build to your heart’s content! The idea that cultural practice BOTH reduces and samples surprise is really…” Jun 2, 18:01
  • Heather Good on Two goals to rule them all: “To “actively sample novel experiences (in safe ways) to build more resilient perception and prediction” is about as useful a…” Jun 2, 15:05

Archives

Creative Commons License
The written content of this blog is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Images are not covered under this license, but are linked (whenever possible) to their original author.

an ArtsJournal blog

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in