• Home
  • About
    • About this Blog
    • About Andrew Taylor
    • Contact
  • Subscribe
  • Other AJBlogs
  • ArtsJournal

The Artful Manager

Andrew Taylor on the business of arts & culture

Because art *is* context

May 7, 2008 by Andrew Taylor

In the visual art equivalent of the much-blogged-about Joshua Bell in the subway experiment, a Belgian arts channel placed an influential contemporary painter out of context to see who would take note. How many stopped to watch Luc Tuymans painting? About four percent.

It’s a bit of a rigged experiment in both cases, as commuters and street-wanderers often have something else on their minds. But it underscores the importance of context, place, and focus to so much artistic work. It also makes me wonder what would happen if both Bell and Tuymans had some training from an accomplished busker (which, perhaps, is a good way of describing the arts administrator’s role in the system).

Filed Under: main

Comments

  1. Eric McMiller - loves the arts says

    May 8, 2008 at 10:23 am

    Andrew,
    I’m curious to know how you, personally, view busking? Viable money-making tool or demeaning artistic expression? Have you ever discussed it in the classroom with your students?
    I definitely acknowledge busking as a great marketing tool. I’ve seen street musicians here in New York get noticed in the subways and the streets. This can lead to free recording sessions in professional studios, record deals (sometimes with major labels), or, perhaps, just great conversations with other appreciators of music and the arts. I think there is something to be said for “hitting the streets” and reaching out to a new audience (some of whom may be in dire need of a good song after a long day at the office)! In addition, spontanaety in a performance can, many times, reveal true musicianship and talent.
    However, as a musician myself, I’ve never been able bring myself to busking. I believe it has something to do with sitting on the ground and having your audience look down at you. Its a difference in perspective. I feel a performance should, at best, be an event which delivers the arts in a beautiful way (ideally, on stage). In exchange, the audience receives an original experience and a physical ticket (or brochure), in hand, to note the event. At the least, one would hope for a fair and equal artful-exchange. It always breaks my heart to see a musician passsing around a tip jar after his or her performance at an open mic at a local cafe. Should a musician be ashamed to take the change that is left in peoples pockets at the end of the day?
    I don’t mean to steer away from the above example by music examples. I, simply, wanted to offer some perspective and pose a few questions. I’m all for musicans finding new and unique ways to express their craft, and I believe some musicians do make money by simply busking consistently (day after day). At this point, I just see a few drawbacks.
    Is this where a manager might step in? Can busking be alterred or presented differently in order to make it more viable? As a musician myself, I acknowledge I may be a bit bias on this subject. I’d love to know what others might think.
    Curious,
    Eric McMiller
    – arts appreciator –

About Andrew Taylor

Andrew Taylor is a faculty member in American University's Arts Management Program in Washington, DC. [Read More …]

ArtsManaged Field Notes

#ArtsManaged logoAndrew Taylor also publishes a weekly email newsletter, ArtsManaged Field Notes, on Arts Management practice. The most recent notes are listed below.

RSS ArtsManaged Field Notes

  • The relentless rise of pseudo-productivity May 13, 2025
    Visible activity and physical exhaustion are not useful measures of valuable work.
  • The strategy screen May 6, 2025
    A strong strategy demands a clear job description
  • What is Arts Management? April 29, 2025
    The practice of aggregating and animating people, stuff, and money toward expressive ends.
  • Outsourcing expertise April 22, 2025
    Sometimes, it's smart to hire outsiders. Sometimes, it's not.
  • Minimum viable process April 15, 2025
    As a nonprofit arts organization, your business systems need to be as simple as possible…but not simpler.

Artful Manager: The Book!

The Artful Manager BookFifty provocations, inquiries, and insights on the business of arts and culture, available in
paperback, Kindle, or Apple Books formats.

Recent Comments

  • Barry Hessenius on Business in service of beauty: “An enormous loss. Diane changed the discourse on culture – its aspirations, its modus operandi, its assumptions. A brilliant thought…” Jan 19, 18:58
  • Sunil Iyengar on Business in service of beauty: “Thank you, Andrew. The loss is immense. Back when Diane was teaching a course called “Approaching Beauty,” to business majors…” Jan 16, 18:36
  • Michael J Rushton on Business in service of beauty: “A wonderful person and a creative thinker, this is a terrible loss. – thank you for posting this.” Jan 16, 13:18
  • Andrew Taylor on Two goals to rule them all: “Absolutely, borrow and build to your heart’s content! The idea that cultural practice BOTH reduces and samples surprise is really…” Jun 2, 18:01
  • Heather Good on Two goals to rule them all: “To “actively sample novel experiences (in safe ways) to build more resilient perception and prediction” is about as useful a…” Jun 2, 15:05

Archives

Creative Commons License
The written content of this blog is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Images are not covered under this license, but are linked (whenever possible) to their original author.

an ArtsJournal blog

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in