• Home
  • About
    • About this Blog
    • About Andrew Taylor
    • Contact
  • Subscribe
  • Other AJBlogs
  • ArtsJournal

The Artful Manager

Andrew Taylor on the business of arts & culture

Activating a building’s monolithic skin

July 30, 2009 by Andrew Taylor

Since so many cultural facilities are inward-looking behemoths (massive stone or glass facades, seemingly with their backs to the outside world), I've become increasingly interested in any efforts to animate those facades. This one (video below) is particularly cool, designed and developed by UrbanScreen in Germany. Other initiatives have included David Michalek's Slow Dancing, and many cool projects from Rafael Lozano-Hemmer. 

Architecture is a relationship between physical structure and social surrounding. It's nice when we find ways NOT to give the cold shoulder to everyone standing outside.

UPDATE: Check out the very cool MOBILE and TEMPORARY version of this idea provided by the people at Minneapolis Art on Wheels.

555 KUBIK | facade projection | from urbanscreen on Vimeo.

Filed Under: main

Comments

  1. kirsti says

    July 30, 2009 at 10:46 pm

    I am reminded of the ways in which we house the arts in our communities when thinking about this issue and its makes me even more appreciative of what they are doing at Land/Art in New Mexico where they use the environment to stage art and at the same time help people to have a conversation about the importance of nature and environment to the human spirit. What do we do when we institutionalize the arts? When we put particular organizations ‘in charge’ of them? ‘In charge’ of what a community considers art?

  2. Neill Archer Roan says

    July 31, 2009 at 6:35 am

    Andrew, one of my clients is in this business and the potential is enormous, but it is also increasingly regulated by signage departments. So it’s not as simple as it seems to execute.

  3. trevorbrown says

    July 31, 2009 at 11:26 am

    This is a great use of a building – I’m looking forward to the time, not now far off, when projects like these are permanent parts of the architecture, rather than one-off events.
    Still, my favorite remains the National Theatre’s attempt to de-uglify its fly-tower, by growing a lawn on two walls … http://www.youtube.com/watch?v=8jhTC4E92mk

About Andrew Taylor

Andrew Taylor is a faculty member in American University's Arts Management Program in Washington, DC. [Read More …]

ArtsManaged Field Notes

#ArtsManaged logoAndrew Taylor also publishes a weekly email newsletter, ArtsManaged Field Notes, on Arts Management practice. The most recent notes are listed below.

RSS ArtsManaged Field Notes

  • The strategy screen May 6, 2025
    A strong strategy demands a clear job description
  • What is Arts Management? April 29, 2025
    The practice of aggregating and animating people, stuff, and money toward expressive ends.
  • Outsourcing expertise April 22, 2025
    Sometimes, it's smart to hire outsiders. Sometimes, it's not.
  • Minimum viable process April 15, 2025
    As a nonprofit arts organization, your business systems need to be as simple as possible…but not simpler.
  • Do what you say you will do April 8, 2025
    Commitments are easier made than met. So do the math.

Artful Manager: The Book!

The Artful Manager BookFifty provocations, inquiries, and insights on the business of arts and culture, available in
paperback, Kindle, or Apple Books formats.

Recent Comments

  • Barry Hessenius on Business in service of beauty: “An enormous loss. Diane changed the discourse on culture – its aspirations, its modus operandi, its assumptions. A brilliant thought…” Jan 19, 18:58
  • Sunil Iyengar on Business in service of beauty: “Thank you, Andrew. The loss is immense. Back when Diane was teaching a course called “Approaching Beauty,” to business majors…” Jan 16, 18:36
  • Michael J Rushton on Business in service of beauty: “A wonderful person and a creative thinker, this is a terrible loss. – thank you for posting this.” Jan 16, 13:18
  • Andrew Taylor on Two goals to rule them all: “Absolutely, borrow and build to your heart’s content! The idea that cultural practice BOTH reduces and samples surprise is really…” Jun 2, 18:01
  • Heather Good on Two goals to rule them all: “To “actively sample novel experiences (in safe ways) to build more resilient perception and prediction” is about as useful a…” Jun 2, 15:05

Archives

Creative Commons License
The written content of this blog is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Images are not covered under this license, but are linked (whenever possible) to their original author.

an ArtsJournal blog

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in