July 26, 2006
Democratic, Schmemocratic...by Douglas McLennan
Barbara - In what form democratic? Are we really arguing that the current conventions of concert-going are democratic? And who says luxury boxes have to be on the order of the old red-velvet European type? Do I resent passengers in first class as I schlep by them on my way to economy? Do I really believe that fans in the luxury boxes at the baseball park are having a better time than I am in the upper deck? On the web, the basic business model these days is to offer a feature-packed free service, gather up as many fans of the service as you can and find ways to offer premium "extra-service" enhancements that a tiny subset of the free group will want to pay for. Most arts groups offer versions of this now - special perks for being members, like backstage tours or museum entry after hours. We're living in an increasingly concierged society, and the one-seat-fits-all model ain't a gonna cut it.
Posted by mclennan at July 26, 2006 11:36 AM
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