Matt Lehrman on Audience Building
As a child, one of my favorite picture books* told the story of six field mice that visit a barn. At the end of the day, they are completely unable to reconcile what they have observed (a cow) because each has seen it from a different perspective - left side, front, bottom, right side, back & top. The story comes to mind as I've downloaded the just-published National Endowment for the Arts' 2012 Survey of Public Participation in the … [Read more...]
In one of my favorite Star Trek (original series) moments, Dr. McCoy eschews his abundant technology and tells a reluctant patient to open his mouth, "The machine is capable of almost anything but I'll still put my trust in a healthy set of tonsils." Today's arts & cultural organizations would be wise to do the same. While the analytic capabilities of so many websites and ticketing systems are immense, it's not unusual for arts & … [Read more...]
One of the most beloved and respected people in the arts & cultural community of Phoenix, Arizona is Kyle Lawson. Beginning in 1977, and for more than 30 years, Kyle wrote about arts and entertainment in Arizona, first at the Scottsdale Progress, then The Phoenix Gazette, and finally The Arizona Republic. He was awarded the very first Lifetime Achievement Award by the Arizona Governor's Commission on the Arts and a similar award from the … [Read more...]
LOS ANGELES, CA., August 29, 2013 – In a twist of fate, I’m attending this week’s Western Art Alliance (WAA) Conference in the role of artist representative for Scorpius Dance Theatre, a contemporary dance company from my home town of Phoenix, AZ. After a decade of running a statewide service organization and NOT playing favorites among a membership of 240 Arizona arts & cultural organizations, it’s revitalizing for me to focus on the … [Read more...]
Dumb, Invalid, Retarded, Slow, Brain- Damaged, Psycho, Crazy, Insane, Wacko, Nuts, Handicapped, Physically Challenged, "Special," Deformed, Cripple, Gimp, Spastic, Spaz, Wheelchair-bound, Lame... Please CLICK HERE for an excellent overview of respectful disability language. The words we use matter. Vocabulary doesn't just express our beliefs. It shapes our understanding. Just as our imaginations are propelled by the rich concepts … [Read more...]
Holly Hickman of Up Tempo Marketing delivers “Spirited Marketing for Music Organizations.” We have been friends for several years and I have deep respect for her accomplishments in the field. A few months ago, we started a fascinating conversation about the practical challenges of audience-building specifically for classical music organizations, which I’m grateful she has allowed me to continue here. I absolutely ADORE her 10 … [Read more...]
Will Lester is Vice President of Network Programs at TRG Arts, a data-driven consulting firm specializing in pricing and patron loyalty. TRG also has the distinction of managing 20 community data networks throughout the U.S. While the networks began as a way for arts organizations to share lists of patron contact information to cross-promote events, they’re now growing into a robust arts community resource, allowing for research on audience … [Read more...]
With all the news of government monitoring of cell phone and Internet records, I thought it opportune to ask Gene Carr, the founder and CEO of Patron Technology to share his thoughts on the implications to the arts & cultural sector of innovations in technology, databases and more. The adage that “with great power comes great responsibility” seems appropriate for all sorts of companies that gather and manage patron databases. What advice … [Read more...]
Please let me invite you to visit the new and just-launched website of my company, Audience Avenue: www.AudienceAvenue.com. If your priority is audience-building, then you'll be happy to find a central location for new ideas, practical applications, important resources and the connection of similarly interested people from throughout the arts & cultural sector. In my hopes & dreams, this is the first step toward the idea of a Massive … [Read more...]
"White. A blank page of canvas. His favorite. So many possibilities." The very last line of Stephen Sondheim's Sunday in the Park with George expresses the kind of optimism that deservedly arrives with the start of every new project & every new year, even a new fiscal year. A fresh start. A clean slate. Square one. Tabula Rasa A New Beginning There may be nothing more empowering to the human mind than the chance to start … [Read more...]
Visit www.AudienceAvenue.com for Matt’s constantly evolving resources & insights on audience-building: news, reports, readings, apps, blogs and much more!
Previously, as founder & CEO of Alliance for Audience & ShowUp.com, Matt led a decade-long pioneering initiative within Arizona’s arts & cultural community to raise the visibility of theatre, music, dance, art & cultural attractions statewide and transform the dynamics of public engagement on a massive scale.
www.AudienceAvenue.com
MLehrman@AudienceAvenue.com [Read More …]
For too long, arts & cultural marketers have operated under the premise that the key to their organization's success is to "pick the low hanging fruit.” I have come to reject that premise. Fundamental changes in personal interests & … [Read More...]
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